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Qualitative Methods In Business / Eriksson - ISBN : 9781412903172

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Highlights
  • P Eriksson (Author), Anne Kovalainen (Author)
  • Publisher: SAGE Publications Ltd; 1 edition (April 14, 2008)
  • Language: English
  • ISBN-10: 1412903173
  • ISBN-13: 978-1412903172
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1x Qualitative Methods In Business / Eriksson

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
Qualitative Methods In Business / Eriksson - ISBN : 9781412903172
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ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 3.00 kg6.00
Extra 1.00 kg2.00
East MalaysiaFirst 0.50 kg14.30
Extra 0.50 kg5.10
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