Product Information
ISBN: 9787522523705
出版日期: 2023-11-01
作者: 陳聶
裝訂: 0頁.
悦己至上,为热爱买单。
“Z世代”消费者作为当下消费市场的消费主力军,对营销活动的开展有着决定性的影响。
要想从激烈的市场竞争中脱颖而出,赢得“Z世代”消费者的青睐,营销者必须与“Z世代”深入交流,了解“Z世代”的圈层文化,熟悉“Z世代”的消费需求,打造深受“Z世代”喜爱的爆款产品和超级品牌。
阅读本书,与“Z世代”同频共振,玩转“Z世代”营销新潮流,真正做到精准营销、快速获客、成功爆单。
作者簡介
陳聶
陈聂,硕士,副教授,专研互联网营销,“Z世代”经济,电子商务,熟悉“Z世代”群体消费特点,在“Z世代”圈层营销方面有独到见解。
Shipping Information
Zone | Order Total (RM) | Delivery Fee (RM) |
---|---|---|
West Malaysia | Flat Rate | 6.00 |
Zone | Items/Weight | Delivery Fee (RM) |
---|---|---|
East Malaysia | First 1.00 kg | 12.00 |
Extra 1.00 kg | 2.50 | |
Singapore | First 1.00 kg | 25.00 |
Extra 1.00 kg | 5.00 | |
Australia, New Zealand | First 1.00 kg | 159.77 |
Extra 0.50 kg | 52.65 | |
Austria, Denmark, Finland, Ireland, Switzerland, Russia | First 1.00 kg | 157.78 |
Extra 0.50 kg | 34.31 | |
Brunei, Cambodia, Laos, Mongolia | First 1.00 kg | 175.10 |
Extra 0.50 kg | 87.14 | |
Belgium,France, Germany, Netherlands, Spain, U.K | First 1.00 kg | 150.94 |
Extra 0.50 kg | 30.46 | |
China | First 1.00 kg | 96.44 |
Extra 0.50 kg | 25.35 | |
Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri Lanka | First 1.00 kg | 118.52 |
Extra 0.50 kg | 24.96 | |
South Africa | First 1.00 kg | 118.52 |
Extra 0.50 kg | 24.96 | |
Philippines | First 1.00 kg | 91.42 |
Extra 0.50 kg | 15.29 | |
Canada, United States, Mexico | First 1.00 kg | 162.58 |
Extra 0.50 kg | 35.90 | |
Hong Kong | First 1.00 kg | 80.63 |
Extra 0.50 kg | 29.06 | |
India | First 1.00 kg | 113.30 |
Extra 0.50 kg | 22.28 | |
Indonesia | First 1.00 kg | 107.35 |
Extra 0.50 kg | 24.87 | |
Japan | First 1.00 kg | 112.97 |
Extra 0.50 kg | 35.03 | |
Macau | First 1.00 kg | 92.93 |
Extra 0.50 kg | 13.82 | |
Singapore | First 1.00 kg | 74.75 |
Extra 0.50 kg | 21.49 | |
Taiwan | First 1.00 kg | 94.42 |
Extra 0.50 kg | 34.76 | |
Thailand | First 1.00 kg | 94.10 |
Extra 0.50 kg | 28.25 | |
Vietnam | First 1.00 kg | 98.94 |
Extra 0.50 kg | 14.34 |