Product Information
What's in the box:
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- Capons Marketing Principles: Asia Edition is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Capons Marketing Principles: Asia Edition differs from other undergraduate and graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.
Shipping Information
Zone | Weight | Delivery Fee (RM) |
---|---|---|
West Malaysia | First 3.00 kg | 6.00 |
Extra 1.00 kg | 2.00 | |
East Malaysia | First 0.50 kg | 14.30 |
Extra 0.50 kg | 5.10 |