Product Information
ISBN: 9789864630752
出版日期: 2015-12-11
作者: 王炳南
裝訂: 精裝.全彩印刷.312頁.21.
廣告都在談4P,Product!Price!Place!Promotion!但你有聽過5P嗎?沒錯就是Packaging!包裝設計界的寶典 「Pd」來襲!一次將行銷中的包裝說個明白! 想要投身包裝設計領域,在心態上需有很大的轉換,只用平面視覺的經驗看待龐大的包裝設計系統,是完全不夠的!本書由從事多年包裝實戰經驗的王炳南總監,帶 領您進入專業的科學包裝創作中! 本書重談如何將一個「產品」經設計策略變成「商品」,談結構與包材、包裝設計流程與技巧、實際個案剖析,並擬定個案練習。堪稱包裝界的一本聖經,讓您不走 冤枉路更不會走錯路!
本書特色
1.作者為經營25年的設計公司之創意總監,將從事多年包裝設計的實戰工作經驗,從理論到實際案例全面性的介紹。
2.重談包裝結構與材料、設計流程及技巧,重點觀念圖表化介紹;並分享26件成功上市的包裝個案。
3.書衣附贈兩個盒型刀模,讓讀者親自體驗DIY。
Shipping Information
Zone | Order Total (RM) | Delivery Fee (RM) |
---|---|---|
West Malaysia | Flat Rate | 6.00 |
Zone | Items/Weight | Delivery Fee (RM) |
---|---|---|
East Malaysia | First 1.00 kg | 12.00 |
Extra 1.00 kg | 2.50 | |
Singapore | First 1.00 kg | 25.00 |
Extra 1.00 kg | 5.00 | |
Australia, New Zealand | First 1.00 kg | 159.77 |
Extra 0.50 kg | 52.65 | |
Austria, Denmark, Finland, Ireland, Switzerland, Russia | First 1.00 kg | 157.78 |
Extra 0.50 kg | 34.31 | |
Brunei, Cambodia, Laos, Mongolia | First 1.00 kg | 175.10 |
Extra 0.50 kg | 87.14 | |
Belgium,France, Germany, Netherlands, Spain, U.K | First 1.00 kg | 150.94 |
Extra 0.50 kg | 30.46 | |
China | First 1.00 kg | 96.44 |
Extra 0.50 kg | 25.35 | |
Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri Lanka | First 1.00 kg | 118.52 |
Extra 0.50 kg | 24.96 | |
South Africa | First 1.00 kg | 118.52 |
Extra 0.50 kg | 24.96 | |
Philippines | First 1.00 kg | 91.42 |
Extra 0.50 kg | 15.29 | |
Canada, United States, Mexico | First 1.00 kg | 162.58 |
Extra 0.50 kg | 35.90 | |
Hong Kong | First 1.00 kg | 80.63 |
Extra 0.50 kg | 29.06 | |
India | First 1.00 kg | 113.30 |
Extra 0.50 kg | 22.28 | |
Indonesia | First 1.00 kg | 107.35 |
Extra 0.50 kg | 24.87 | |
Japan | First 1.00 kg | 112.97 |
Extra 0.50 kg | 35.03 | |
Macau | First 1.00 kg | 92.93 |
Extra 0.50 kg | 13.82 | |
Singapore | First 1.00 kg | 74.75 |
Extra 0.50 kg | 21.49 | |
Taiwan | First 1.00 kg | 94.42 |
Extra 0.50 kg | 34.76 | |
Thailand | First 1.00 kg | 94.10 |
Extra 0.50 kg | 28.25 | |
Vietnam | First 1.00 kg | 98.94 |
Extra 0.50 kg | 14.34 |