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eTRADE Programme 2.0

eTRADE Programme 2.0 is an enhancement of eTRADE Programme which was developed under the RMK-11. The purpose is to accelerate export activities via sustained participation in cross-border eCommerce platforms.

The programme will continue to assist new companies to onboard cross-border eCommerce platforms for export including existing companies that already engaged in eCommerce.


1. To provide incentive for companies to sustain their participation in the cross-border eCommerce platforms.

2. To assist Malaysian SMEs to have sustainable and valuable presence on cross-border eCommerce platforms.

3. To help to maintain companies’ online business such as digital marketing, eCommerce training and online export promotions to increase their exposure and business opportunities on cross-border eCommerce platforms.

Financial Incentives

A qualified applicant may receive the following financial incentives:


For onboarding any cross border eCommerce platform or multiple platforms

Digital Marketing & Training (DMT) Scheme

For undertaking any digital marketing activities and / or attending eCommerce training programmes.

*per company, for one (1) year subscription / one (1) year activities. 

For more info, click here

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