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軟文創意寫作與營銷實戰寶典

RM 49.32 RM 54.80 10%
Quantity
+
Model
9787115438713
Brand
人民郵電出版社
Status
Available Now
Delivery
Usually ships within 6-8 weeks
Delivery Fee
West Malaysia - RM 6.00
East Malaysia - RM 13.00
Australia, New Zealand - RM 159.77
Austria, Denmark, Finland, Ireland, Switzerland, Russia - RM 157.78
Brunei, Cambodia, Laos, Mongolia - RM 175.10
Rate for other regions/countries
Rewards
49 Points
Product Information

ISBN: 9787115438713

出版日期: 2017-01-01

作者: 李科成

裝訂: 無.無.278頁.16.

 

本書專注於軟文創意寫作與營銷的實戰寶典,核心就是幫助企業通過軟文營銷來樹立品牌的知名度,實現更多利潤。

《軟文創意寫作與營銷實戰寶典》共分為11章,對軟文營銷的概念、文案標題的撰寫、文案開頭的寫法,文案內容的選取、文案寫作技巧、文案寫作創意妙招,推廣文案的技巧,文案營銷的策略、文案營銷的整合、文案寫作和營銷的誤區,以及十大熱門行業文案案例等進行詳細的介紹,讓讀者快速入手,寫好文案,做好軟文推廣,讓營銷事半功倍。

《軟文創意寫作與營銷實戰寶典》結構清晰,邏輯明確,案例豐富,是一本實戰性強、可操作且行之有效的文案營銷寶典,適合從事軟文營銷工作的相關人員閱讀。

李科成:紅人堂首席直播營銷顧問、中國直播路演營銷推動者、即時營銷咨詢模式開創者、北京大勢能營銷機構董事長、IMC舒爾茨(中國)營銷集團合伙人,先后在兩家上市公司擔任營銷高管,歷任300多家民營企業營銷戰略顧問。

主講課程:《總裁超級路演》《頂層設計大勢能》《品牌戰略大勢能》《招商系統大勢能》《創業孵化大勢能》等。

軟文創意寫作與營銷實戰寶典
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaFlat Rate6.00
ZoneItems/WeightDelivery Fee (RM)
East MalaysiaFirst 1.00 kg13.00
Extra 1.00 kg5.00
SingaporeFirst 1.00 kg25.00
Extra 1.00 kg5.00
Australia, New ZealandFirst 1.00 kg159.77
Extra 0.50 kg52.65
Austria, Denmark, Finland, Ireland, Switzerland, RussiaFirst 1.00 kg157.78
Extra 0.50 kg34.31
Brunei, Cambodia, Laos, MongoliaFirst 1.00 kg175.10
Extra 0.50 kg87.14
Belgium,France, Germany, Netherlands, Spain, U.KFirst 1.00 kg150.94
Extra 0.50 kg30.46
ChinaFirst 1.00 kg96.44
Extra 0.50 kg25.35
Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri LankaFirst 1.00 kg118.52
Extra 0.50 kg24.96
South AfricaFirst 1.00 kg118.52
Extra 0.50 kg24.96
PhilippinesFirst 1.00 kg91.42
Extra 0.50 kg15.29
Canada, United States, MexicoFirst 1.00 kg162.58
Extra 0.50 kg35.90
Hong KongFirst 1.00 kg80.63
Extra 0.50 kg29.06
IndiaFirst 1.00 kg113.30
Extra 0.50 kg22.28
IndonesiaFirst 1.00 kg107.35
Extra 0.50 kg24.87
JapanFirst 1.00 kg112.97
Extra 0.50 kg35.03
MacauFirst 1.00 kg92.93
Extra 0.50 kg13.82
SingaporeFirst 1.00 kg74.75
Extra 0.50 kg21.49
TaiwanFirst 1.00 kg94.42
Extra 0.50 kg34.76
ThailandFirst 1.00 kg94.10
Extra 0.50 kg28.25
VietnamFirst 1.00 kg98.94
Extra 0.50 kg14.34
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