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旅行社產品經營智慧

RM 70.29 RM 78.10 10%
(~USD$ 16.30)
Quantity
+
Model
9789864929368
Brand
崧燁文化
Status
Available Now
Delivery
Usually ships within 6-8 weeks
Delivery Fee
West Malaysia - RM 6.00
East Malaysia - RM 13.00
Australia, New Zealand - RM 159.77
Austria, Denmark, Finland, Ireland, Switzerland, Russia - RM 157.78
Brunei, Cambodia, Laos, Mongolia - RM 175.10
Rate for other regions/countries
Rewards
70 Points
Product Information

ISBN: 9789864929368

出版日期: 2018-05-11

作者: 王健民

裝訂: 平裝.單色印刷.310頁.18.1.

 

  我們如果是對一家普通的功能完備的旅行社的日常工作工作進行簡單梳理,以三個步驟來進行概括表述,那大致可以是:製作產品、招徠遊客、接待遊客。其中的核心部分,也可以用兩個詞來概括,那就是「產品」和「品質」。

  而所謂「品質」,指的也主要是產品的品質。即使是那些在旅行社批發零售體系當中處在中下游的旅遊代理商、旅遊零售商,本身沒有產品開發的功能,而其工作的核心,也依然是要圍繞著「產品」來進行。

  由此可見,產品在旅行社的經營中的提綱挈領作用。缺少了產品,旅行社就是一家空蕩蕩的商店。偶有遊客推門而入,也會迅即奪門而出。因而這樣的一句話應該是千真萬確,那就是:「產品,是旅行社的生命之魂。」
 

旅行社產品經營智慧
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaFlat Rate6.00
ZoneItems/WeightDelivery Fee (RM)
East MalaysiaFirst 1.00 kg13.00
Extra 1.00 kg5.00
SingaporeFirst 1.00 kg25.00
Extra 1.00 kg5.00
Australia, New ZealandFirst 1.00 kg159.77
Extra 0.50 kg52.65
Austria, Denmark, Finland, Ireland, Switzerland, RussiaFirst 1.00 kg157.78
Extra 0.50 kg34.31
Brunei, Cambodia, Laos, MongoliaFirst 1.00 kg175.10
Extra 0.50 kg87.14
Belgium,France, Germany, Netherlands, Spain, U.KFirst 1.00 kg150.94
Extra 0.50 kg30.46
ChinaFirst 1.00 kg96.44
Extra 0.50 kg25.35
Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri LankaFirst 1.00 kg118.52
Extra 0.50 kg24.96
South AfricaFirst 1.00 kg118.52
Extra 0.50 kg24.96
PhilippinesFirst 1.00 kg91.42
Extra 0.50 kg15.29
Canada, United States, MexicoFirst 1.00 kg162.58
Extra 0.50 kg35.90
Hong KongFirst 1.00 kg80.63
Extra 0.50 kg29.06
IndiaFirst 1.00 kg113.30
Extra 0.50 kg22.28
IndonesiaFirst 1.00 kg107.35
Extra 0.50 kg24.87
JapanFirst 1.00 kg112.97
Extra 0.50 kg35.03
MacauFirst 1.00 kg92.93
Extra 0.50 kg13.82
SingaporeFirst 1.00 kg74.75
Extra 0.50 kg21.49
TaiwanFirst 1.00 kg94.42
Extra 0.50 kg34.76
ThailandFirst 1.00 kg94.10
Extra 0.50 kg28.25
VietnamFirst 1.00 kg98.94
Extra 0.50 kg14.34
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