Product Information
ISBN: 9787115578150
出版日期: 2022-05-01
作者： 白東蕊
裝訂： 平裝.單色印刷.220頁.26.
本書內容新穎，系統地介紹了新媒體行銷的基礎理論、行銷方法和行銷技巧等。全書共8章，具體內容包括新媒體行銷基礎、新媒體行銷定位、新媒體行銷內容的創作、微信行銷、微博行銷、短視頻行銷、直播行銷和新媒體行銷行業案例分析等。本書不僅配有豐富的案例和拓展資源（掃描二維碼即可獲取），以補充說明正文內容；還設置了案例分析與課堂實訓等模組，以培養讀者的實際分析與應用能力，幫助讀者儘快掌握所學內容。本書配套有電子課件、習題參考答案、教學大綱、電子教案、題庫等教學資料，用書教師可在人郵教育社區免費下載。本書可作為高等院校電子商務、新媒體行銷等相關專業課程的教材，也可作為有志於學習新媒體行銷相關知識的社會人士的參考用書。
Shipping Information
| Zone | Order Total (RM) | Delivery Fee (RM) |
|---|---|---|
| West Malaysia | Flat Rate | 6.00 |
| Zone | Items/Weight | Delivery Fee (RM) |
|---|---|---|
| East Malaysia | First 1.00 kg | 13.00 |
| Extra 1.00 kg | 5.00 | |
| Singapore | First 1.00 kg | 25.00 |
| Extra 1.00 kg | 5.00 | |
| Australia, New Zealand | First 1.00 kg | 159.77 |
| Extra 0.50 kg | 52.65 | |
| Austria, Denmark, Finland, Ireland, Switzerland, Russia | First 1.00 kg | 157.78 |
| Extra 0.50 kg | 34.31 | |
| Brunei, Cambodia, Laos, Mongolia | First 1.00 kg | 175.10 |
| Extra 0.50 kg | 87.14 | |
| Belgium,France, Germany, Netherlands, Spain, U.K | First 1.00 kg | 150.94 |
| Extra 0.50 kg | 30.46 | |
| China | First 1.00 kg | 96.44 |
| Extra 0.50 kg | 25.35 | |
| Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri Lanka | First 1.00 kg | 118.52 |
| Extra 0.50 kg | 24.96 | |
| South Africa | First 1.00 kg | 118.52 |
| Extra 0.50 kg | 24.96 | |
| Philippines | First 1.00 kg | 91.42 |
| Extra 0.50 kg | 15.29 | |
| Canada, United States, Mexico | First 1.00 kg | 162.58 |
| Extra 0.50 kg | 35.90 | |
| Hong Kong | First 1.00 kg | 80.63 |
| Extra 0.50 kg | 29.06 | |
| India | First 1.00 kg | 113.30 |
| Extra 0.50 kg | 22.28 | |
| Indonesia | First 1.00 kg | 107.35 |
| Extra 0.50 kg | 24.87 | |
| Japan | First 1.00 kg | 112.97 |
| Extra 0.50 kg | 35.03 | |
| Macau | First 1.00 kg | 92.93 |
| Extra 0.50 kg | 13.82 | |
| Singapore | First 1.00 kg | 74.75 |
| Extra 0.50 kg | 21.49 | |
| Taiwan | First 1.00 kg | 94.42 |
| Extra 0.50 kg | 34.76 | |
| Thailand | First 1.00 kg | 94.10 |
| Extra 0.50 kg | 28.25 | |
| Vietnam | First 1.00 kg | 98.94 |
| Extra 0.50 kg | 14.34 |