Product Information
ISBN: 9787508683737
出版日期: 2018-02-01
作者： 葉明桂
裝訂： 無.無.230頁.32.
奧美集團大中華區副董事長庄淑芬專文推薦。這時代要賣的不只是商品，更是洞察人性的故事，好廣告需要創意與策略，更需要找到觸動人心的那把關鍵鑰匙！奧美集團策略長、廣告鬼才葉明桂三十年功力首度傳授。擁有三十三年廣告界經驗，奧美廣告副董事長葉明桂擅於精准觀察現代人需求與世代價值觀的變動，成功打造馬克斯韋爾咖啡、左岸咖啡館、茶里王、高鐵、全聯等50個著名品牌。透過品牌形象建立的案例經驗，葉明桂將與讀者分享他的說故事心法，教你說出打動人心的好故事。本書是廣告營銷人員極佳的學習和參考書，即使不從事廣告營銷的人也能從這些案例和文章中獲得啟發並且受益！
Shipping Information
| Zone | Order Total (RM) | Delivery Fee (RM) |
|---|---|---|
| West Malaysia | Flat Rate | 6.00 |
| Zone | Items/Weight | Delivery Fee (RM) |
|---|---|---|
| East Malaysia | First 1.00 kg | 13.00 |
| Extra 1.00 kg | 5.00 | |
| Singapore | First 1.00 kg | 25.00 |
| Extra 1.00 kg | 5.00 | |
| Australia, New Zealand | First 1.00 kg | 159.77 |
| Extra 0.50 kg | 52.65 | |
| Austria, Denmark, Finland, Ireland, Switzerland, Russia | First 1.00 kg | 157.78 |
| Extra 0.50 kg | 34.31 | |
| Brunei, Cambodia, Laos, Mongolia | First 1.00 kg | 175.10 |
| Extra 0.50 kg | 87.14 | |
| Belgium,France, Germany, Netherlands, Spain, U.K | First 1.00 kg | 150.94 |
| Extra 0.50 kg | 30.46 | |
| China | First 1.00 kg | 96.44 |
| Extra 0.50 kg | 25.35 | |
| Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri Lanka | First 1.00 kg | 118.52 |
| Extra 0.50 kg | 24.96 | |
| South Africa | First 1.00 kg | 118.52 |
| Extra 0.50 kg | 24.96 | |
| Philippines | First 1.00 kg | 91.42 |
| Extra 0.50 kg | 15.29 | |
| Canada, United States, Mexico | First 1.00 kg | 162.58 |
| Extra 0.50 kg | 35.90 | |
| Hong Kong | First 1.00 kg | 80.63 |
| Extra 0.50 kg | 29.06 | |
| India | First 1.00 kg | 113.30 |
| Extra 0.50 kg | 22.28 | |
| Indonesia | First 1.00 kg | 107.35 |
| Extra 0.50 kg | 24.87 | |
| Japan | First 1.00 kg | 112.97 |
| Extra 0.50 kg | 35.03 | |
| Macau | First 1.00 kg | 92.93 |
| Extra 0.50 kg | 13.82 | |
| Singapore | First 1.00 kg | 74.75 |
| Extra 0.50 kg | 21.49 | |
| Taiwan | First 1.00 kg | 94.42 |
| Extra 0.50 kg | 34.76 | |
| Thailand | First 1.00 kg | 94.10 |
| Extra 0.50 kg | 28.25 | |
| Vietnam | First 1.00 kg | 98.94 |
| Extra 0.50 kg | 14.34 |