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在線零售商營銷道德行為的消費者響應及其治理

RM 41.74 RM 46.90 11%
Quantity
+
Model
9789576814273
Brand
崧燁文化
Status
Available Now
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Usually ships within 6 to 8 weeks
Delivery Fee
West Malaysia - RM 6.00
East Malaysia - RM 10.00
Australia, New Zealand - RM 159.77
Austria, Denmark, Finland, Ireland, Switzerland, Russia - RM 157.78
Brunei, Cambodia, Laos, Mongolia - RM 175.10
Rate for other regions/countries
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41 Points
Product Information

ISBN: 9789576814273

出版日期: 2018-08-10

作者: 沈鵬熠

裝訂: 平裝.單色印刷.164頁.23.

 

  本書以B2C在線零售商為研究對象,圍繞在線零售商營銷道德行為的消費者響應這一核心議題,對在線零售商營銷道德行為的前因、結果及其中介機制和調節機制進行了全面、系統和深入分析。全書不僅有理論和定性層面的探討,也有實證數據的支撐,對相關的概念模型和研究假設進行了檢驗,並提出了相應的治理對策和管理建議。

  全書共分八章,主要包括緒論、靠前外研究現狀述評、在線零售商營銷道德失範的內涵及治理機制、在線零售商營銷道德行為的消費者感知、在線零售商道德性營銷決策等內容。本書研究結論對在線零售商營銷道德治理水平的提升有重要的理論價值和實踐意義。
 

在線零售商營銷道德行為的消費者響應及其治理
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaFlat Rate6.00
ZoneItems/WeightDelivery Fee (RM)
East MalaysiaFirst 1.00 kg10.00
Extra 1.00 kg1.00
SingaporeFirst 1.00 kg25.00
Extra 1.00 kg5.00
Australia, New ZealandFirst 1.00 kg159.77
Extra 0.50 kg52.65
Austria, Denmark, Finland, Ireland, Switzerland, RussiaFirst 1.00 kg157.78
Extra 0.50 kg34.31
Brunei, Cambodia, Laos, MongoliaFirst 1.00 kg175.10
Extra 0.50 kg87.14
Belgium,France, Germany, Netherlands, Spain, U.KFirst 1.00 kg150.94
Extra 0.50 kg30.46
ChinaFirst 1.00 kg96.44
Extra 0.50 kg25.35
Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri LankaFirst 1.00 kg118.52
Extra 0.50 kg24.96
South AfricaFirst 1.00 kg118.52
Extra 0.50 kg24.96
PhilippinesFirst 1.00 kg91.42
Extra 0.50 kg15.29
Canada, United States, MexicoFirst 1.00 kg162.58
Extra 0.50 kg35.90
Hong KongFirst 1.00 kg80.63
Extra 0.50 kg29.06
IndiaFirst 1.00 kg113.30
Extra 0.50 kg22.28
IndonesiaFirst 1.00 kg107.35
Extra 0.50 kg24.87
JapanFirst 1.00 kg112.97
Extra 0.50 kg35.03
MacauFirst 1.00 kg92.93
Extra 0.50 kg13.82
SingaporeFirst 1.00 kg74.75
Extra 0.50 kg21.49
TaiwanFirst 1.00 kg94.42
Extra 0.50 kg34.76
ThailandFirst 1.00 kg94.10
Extra 0.50 kg28.25
VietnamFirst 1.00 kg98.94
Extra 0.50 kg14.34
Sri LankaFirst 1.00 kg100.00
Extra 0.50 kg50.00
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