Product Information
ISBN: 9787558606700
出版日期: 2018-03-01
作者： （美）黛比·米爾曼
裝訂： 平裝.單色印刷.318頁.14.
22位全球著名的設計師、創意總監、戰略家和評論家；22場深入社會、政治、經濟、心理、科技等領域的高品質對談。當SVA品牌專業教授、超人氣播客DesignMatters創始人兼主持人黛比•米爾曼，遇上可口可樂全球設計副總裁大衛•巴特勒、寶潔公司全球設計總監菲爾•鄧肯、星巴克全球創意副總裁斯坦利•漢斯沃思、管理學教父湯姆•彼得斯、行銷大師賽斯•高汀，國際品牌大師沃利•奧林斯、《紐約客》專欄作家格拉德維爾……一場影響世界品牌潮流的頭腦風暴即將展開。一問一答間，品牌化、企業戰略、行銷策劃、消費行為背後的真相一一顯露；上百個問題的交鋒，21世紀品牌化發展的縮影盡在其中。這個被成千上萬個品牌包裹著的消費社會，終將在這本書裡卸下面具。
Shipping Information
| Zone | Order Total (RM) | Delivery Fee (RM) |
|---|---|---|
| West Malaysia | Flat Rate | 6.00 |
| Zone | Items/Weight | Delivery Fee (RM) |
|---|---|---|
| East Malaysia | First 1.00 kg | 13.00 |
| Extra 1.00 kg | 5.00 | |
| Singapore | First 1.00 kg | 25.00 |
| Extra 1.00 kg | 5.00 | |
| Australia, New Zealand | First 1.00 kg | 159.77 |
| Extra 0.50 kg | 52.65 | |
| Austria, Denmark, Finland, Ireland, Switzerland, Russia | First 1.00 kg | 157.78 |
| Extra 0.50 kg | 34.31 | |
| Brunei, Cambodia, Laos, Mongolia | First 1.00 kg | 175.10 |
| Extra 0.50 kg | 87.14 | |
| Belgium,France, Germany, Netherlands, Spain, U.K | First 1.00 kg | 150.94 |
| Extra 0.50 kg | 30.46 | |
| China | First 1.00 kg | 96.44 |
| Extra 0.50 kg | 25.35 | |
| Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri Lanka | First 1.00 kg | 118.52 |
| Extra 0.50 kg | 24.96 | |
| South Africa | First 1.00 kg | 118.52 |
| Extra 0.50 kg | 24.96 | |
| Philippines | First 1.00 kg | 91.42 |
| Extra 0.50 kg | 15.29 | |
| Canada, United States, Mexico | First 1.00 kg | 162.58 |
| Extra 0.50 kg | 35.90 | |
| Hong Kong | First 1.00 kg | 80.63 |
| Extra 0.50 kg | 29.06 | |
| India | First 1.00 kg | 113.30 |
| Extra 0.50 kg | 22.28 | |
| Indonesia | First 1.00 kg | 107.35 |
| Extra 0.50 kg | 24.87 | |
| Japan | First 1.00 kg | 112.97 |
| Extra 0.50 kg | 35.03 | |
| Macau | First 1.00 kg | 92.93 |
| Extra 0.50 kg | 13.82 | |
| Singapore | First 1.00 kg | 74.75 |
| Extra 0.50 kg | 21.49 | |
| Taiwan | First 1.00 kg | 94.42 |
| Extra 0.50 kg | 34.76 | |
| Thailand | First 1.00 kg | 94.10 |
| Extra 0.50 kg | 28.25 | |
| Vietnam | First 1.00 kg | 98.94 |
| Extra 0.50 kg | 14.34 |