Product Information
What's in the box:
1x Consumer Behaivor
Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.Shipping Information
Zone | Weight | Delivery Fee (RM) |
---|---|---|
West Malaysia | First 3.00 kg | 6.00 |
Extra 1.00 kg | 2.00 | |
East Malaysia | First 0.50 kg | 14.30 |
Extra 0.50 kg | 5.10 |