Aveeno Baby Wash & Shampoo contains natural oat extract blended into a rich lathering cleanser that cleans without drying because it is soap-free and allergy-test. This tear-free formula can be used on skin and hair for gentle cleansing that rinses clean with a soft, fresh fragrance. AVEENO Baby Wash & Shampoo is formulated to be gentle enough for babies' sensitive skin. Tear-free. Soap free. Paraben- free.AVEENO Baby Wash & Shampoo can be used every day to help keep your baby's skin soft, smooth and feeling healthier. Product Highlight 1) Allergy tested 2) Formulated to be gentle enough for babies' sensitive skin 3) Pediatrician recommended 4) Helps keep baby's skin and hair soft, smooth and feeling healthier #babywash #babyshampoo #natural #oat #extract #Aveeno