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WOW!多品牌成就王品

WOW!多品牌成就王品
Product Code:
157845
Model:
9789573269380
Product by:
遠流
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
44 Points
RM 56.30
RM 44.48
21%

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Product Information

ISBN: 9789573269380

出版日期: 2012-03-06

作者: 高端訓

裝訂: 平裝.單色印刷.280頁.

 

  

從擺盤到微笑弧度,王品無微不至的品牌經營學!

  王品,全球多品牌餐飲極少數成功的案例,它如何締造奇蹟?

  打開這本書,毫無保留告訴你,王品成功的秘密。

未來的市場,將留給重視「品牌」的企業!

  在台灣,每兩人就有一位曾到「王品集團」用過餐;2011年,全球不景氣中,王品卻能創下36%的年營收成長率,年營業額高達96億;請看,王品品牌幕後操盤手──高端訓 第一手教戰手冊!

打開你的學習味蕾,植入品牌行銷的DNA!

  王品集團,擁有「敢拚能賺愛玩」的企業文化、「以人為本」的經營精神,為台灣餐飲業不斷寫下新的傳奇。從西堤、陶板屋到舒果,18年產出11個品牌,在差異化與優越性的品牌定位、美味的菜色、優質的服務、良好的用餐氣氛,以及環環相扣的內部管理下,成功吸引不同的消費族群。

  王品品牌副總高端訓,將一身絕活盡情展現,分享多品牌創新經營7部曲:追求好品牌的11個觀念,品牌定位紅三角,10大品牌行動,10大行銷活動,從品牌延伸、品牌資產檢驗到內部管理,以王品及近100個國內外企業實例相映,以近30位品牌行銷大師名句佐料,為讀者抓住最精闢的方法與觀念。

  王品集團以「三哇」菜色來滿足每一個顧客,本書也以「三哇」──深入淺出好清楚、圖文並茂好精采、案例鮮活好實用──涵蓋所有品牌要務,全方位打造成功品牌,讓您的品牌力與眾不同!

 

作者簡介
高端訓



作者簡介



高端訓


  王品集團品牌總經理,國立台北大學企業管理博士。

  榮獲第24屆中華企業經理協進會「國家十大傑出經理」。負責王品集團新品牌的塑造、既有品牌的經營,目前統籌11個品牌的定位策略與行銷管理。所提出的「品牌階梯課程」、「五層紅三角」、「十大品牌行動」等,成功建立王品集團的多品牌管理架構。

  企業界經歷:
  奧美整合行銷傳播集團(12年)
  華宇企管顧問公司企業顧問

  學術界經歷:
  淡江大學「廣告媒體企劃」兼任講師
  中原大學「品牌管理」、「行銷管理」兼任講師

  粉絲專頁:多品牌成就王品
  www.facebook.com/wowbrand

WOW!多品牌成就王品
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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