Goal
TaylorMade engineers worked to make a game-improvement club that returns energy to the ball more efficiently for increased distance and forgiveness on off-center hits.

The Scoop
TaylorMade designers have worked for years to increase distance in irons by making faces that flex more at impact, but that resulted in an unintended consequence. The top area of game-improvement and max game-improvement irons also grew more flexible, which resulted in a loss of energy that could have been redirected back into the shot.