The SLG logo is inspired by Sun Lim Garden's late entry into the nut snack market in Singapore. Despite its late entry and small size during the company's early days, SLG identified the opportunities for growth and successfully gained market share in Singapore, Malaysia and Indonesia.
The young budding shoot in green represents SLG's remembrance of its early days and as a reminder of how it should continue to learn and advocate lifelong learning, so as to stay ahead of customers' needs. The light golden shape, which is a lighter tint of the 'SLG' letters, represents the nut and the roundness completes the graphic icon. The focus on nuts is based on one of SLG's Core Values – Specialists. SLG may be small, compared to other larger competitors, but its people are specialists in nuts products. This is made possible by maximising its talents within the company.
The graphic icon is stylized to be modern yet corporate, lively yet professional-looking. This sense of modernity is important to SLG as it aspires to be the trendsetter in the nut-based snacks industry.
We at Sun Lim Garden Foodstuffs, or SLG as we are better known, are passionate about making nut snacking an irresistible experience.
Understanding what our customers look for in their nut snacks enables us to focus on presenting only the most delectable and innovative nut snacks ever.
We are involved in every step of our product creation, bringing together the choicest nuts, exciting flavouring ingredients and experienced and dedicated staff to produce our scrumptious nut snacks.
So, go on, get to know Our Snacks, or Get Nutty to find out what nuts can do for you!