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ORS RETAILING (REVISION SERIES) (9789834724481)

RM 30.50
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Product Code
15582
Model
9789834724481
Brand
Oxford Fajar
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This book is tailored for students at local higher learning institutions majoring in retailing studies.

The text is presented in a simple yet engaging manner, with the aim of assisting students in grasping the fundamentals of retailing. Spanning 14 chapters, the book covers key topics in retailing such as retailers and understanding retail customers, retail competition, market selection and retail location, retail merchandising, pricing and promotion, store layout and design, ethical behaviour, managing retail employees and building a career in retailing.

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ORS RETAILING (REVISION SERIES) (9789834724481)
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West MalaysiaFlat RateFREE
East MalaysiaFlat RateFREE
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