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ORS Marketing for Hospitality and Tourism (ISBN: 9789834722531)

ORS Marketing for Hospitality and Tourism (ISBN: 9789834722531)
Product Code:
12457
Model:
9789834722531
Brand:
Oxford Fajar
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This book summarizes key concepts and practices of marketing in hospitality and tourism. It combines the two closely related fields into one guide with equal focus. This reliable resource provides a clear exposition of all the main topics in marketing for hospitality and tourism courses, covering the overview of marketing in hospitality and tourism, service characteristics, marketing information system, marketing research, understanding consumers and organizational behaviour, and segmentation.

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ORS Marketing for Hospitality and Tourism (ISBN: 9789834722531)
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