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Nokia創新驚艷

Nokia創新驚艷
Product Code:
211878
Model:
9789866857423
Product by:
普天出版社
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
30 Points
RM 39.10
RM 30.89
21%

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Product Information

ISBN: 9789866857423

出版日期: 2007-06-22

作者: 鹿荷

裝訂: 平裝.單色印刷.288頁.

 

  Nokia是全球最大的手機生產商和供應商,是全球最知名的手機品牌,也是行動通訊的代名詞。但是,如果你認為Nokia只是單純在賣手機,那就大錯特錯!

  Nokia是軟體公司,是服務公司,是電腦公司,同時也是不斷挖掘商機的創意公司,它的終極目標是打造行動網路(mobile internet),成為通訊業中的「微軟」。

  從芬蘭的小紙漿廠變成世界通信業龍頭,Nokia的創新精神不僅讓人驚艷,同時也讓人類的溝通模式面臨改變。 本書特色

  二○○六年,Nokia第六度入選美國《商業週刊》全球十大品牌,排名第六位;同時也被世界品牌實驗室(World Brand Lab)推舉為世界最有影響力的第三大品牌。但是,Nokia並不以此滿足,正積極將自己推向最高峰。

  《華爾街日報》曾經以「埋葬的寶藏」描述行動網路蘊藏的商機,Nokia的挖寶行動已經展開,準備一舉躍居行動網路霸主。

  Nokia如何行銷自己,如何透過品牌策略提升產品價值?如何持續以創新精神引領行動網路潮流? 在榮耀光環的背後,Nokia有太多創意值得學習,有太多攻略值得借鑑。 翻開這本書,你將會看到Nokia的崛起和奮鬥、傳奇和戰略,讚嘆它的創新精神。

作者簡介

鹿荷

  擁有豐富的財經叢書撰寫經驗,歷任報社財經記者、出版社財經相關叢書主編,現為自由作家,期望以自己的筆,幫助更多有志經營者踏上成功之路。著有《星巴克如何賺走你的錢》《GOOGLE如何讓世界變平》《Nokia創新驚豔》……等書。

Nokia創新驚艷
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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