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A Matter of Risk: Insurance in Malaysia, 1826-1990

A Matter of Risk: Insurance in Malaysia, 1826-1990
商品编号:
2139
店舖:
状态:
售卖中
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预计48 小时内​
运费:
WM - RM 12.00
积分:
60 分
RM 75.00
RM 60.00
20%

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商品介绍
Author/Editor: Lee Kam Hing
New Pb 647 pp.
Subject: Malaysia,Law & Business,History & Biography,Economics
Condition: Good
Published: 2012

The insurance industry in Malaysia is a large and important sector of the economy in terms of capitalization, business turnover, assets, and the number of employees. Insurance companies played a crucial role in early Western economic expansion into Malaya, underwriting shipping, mining, and plantation ventures to protect entrepreneurs from excessive risk. The scope of the insurance business later broadened to cover fire risks, motor insurance, and workmen's compensation, while war risk coverage helped ensure that the economy continued to function during the 1940s and 1950s. After independence, the social and political environment of independent Malaysia offered new opportunities for the insurance industry.

A Matter of Risk shows how insurance companies established themselves in an unfamiliar environment, marketed new products, responded to diverse demands and safeguarded market share and profit against competition. Local firms faced a major challenge as overseas insurance companies moved from running agency offices to setting up of branches, taking over or collaborating with existing companies, and eventually incorporating themselves as local companies.

The study looks at the role of tariff associations and insurance trade organizations such as the Persatuan Insurans Am Malaysia (Malaysian General Insurance Association) in maintaining order in the industry through self-regulation.

LEE Kam Hing is a former Professor of history at the University of Malaya and is currently a Senior Research Fellow with the university's Social and Behavioural Sciences Research Cluster.

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