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International Business, 3rd Edition

International Business, 3rd Edition
Product Code:
601
Model:
9781473758438
Brand:
Cengage
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Highlights:
  • Up to date figures and data, presented in a clear and colourful text design help students understand the key facts.
  • Discussion of current issues, including the impact of Brexit on international business enables your students to stay up to date with the latest events.
  • End of chapter features, such as ‘Debates and Extensions’, ‘Implications for Practice’ and questions encourage students to critically engage with key topics.
  • Over 100 new and updated case studies and ‘In Focus’ boxes illustrate key concepts using real-life European and global examples, providing students with international context.
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Product Information

Size (length*width*height): 32cm x 23cm x 6cm

What's in the box:

International Business, 3rd Edition textbook x1

Description

Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.

New to this Edition

  • All references and recommended reading have been checked and updated helping to promote further research.
  • MindTap is available with this title; an online learning solution with encompassing many different content types. MindTap can be customised to suit individual courses and contains supporting applications and analytics to help learners make the most of the range of content.
  • Updated figures and tables throughout the text provide students with the most recent data available.
  • Coverage of the latest business concepts, including coverage of Brexit and other anti-globalization movements which reflect some of key the challenges that modern business professionals are facing.
  • Over 100 new and updated cases featuring companies such as Spotify, Airbnb and BMW provide students with relatable examples of global business practices.


 

Table of Contents

Part I: Foundations
1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Syst
4. Firm Resources: Competitiveness and Growth 

Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates 

Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Socially Responsible Business 

Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Strategies and Acquisitions 

Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE 

Part VI: Six Integrative Cases
Integrative Cases 

 
International Business, 3rd Edition
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East MalaysiaFlat RateFREE

 

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