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It Smelled Like Gen X Spirit

21-07-2019

Every once in a while a fragrance comes along that causes a rupture in the history of olfaction as we know it, and suddenly it is clear that the scent of the world will never be exactly the same.

Such was the case in October 1994, when CK One had its debut. It was the ultimate anti-1980s, anti-Boomer scent, a riposte to the showy perfumes of the “Dynasty” and Wall Street years, including Calvin Klein’s own best-selling Obsession.