Malaysia, Sep 26 2014. The water purifier market in Malaysia is expected to grow 229 percent, up from RM 18.64 billion in 2012 to RM61 billion in 2017, market research firm Market Pulse said Thursday.
The firm carried out an extensive survey among 10,000 households in 62 towns to glean consumer behaviour over the last few years to arrive at its conclusion.
"Nearly 67 per cent of the Malaysian households do not treat drinking water and those who treat were found to be relying largely on age-old boiling method. This situation has given rise to the water purifier market," Market Pulse chief executive officer Ejaz Hoda told .
Companies like Kent RO Malaysia offers three types of water purification technology - reverse osmosis (RO), ultra violet (UV) and offline or storage water purifiers.
The RO purifier market is likely to grow to more than three million units valued at almost RM41 billion in 2017 from the existing 786,000 units valued at almost RM10 billion, he said.
In the category of RO , UV and offline or storage water purifiers , Kent RO are the largest players in this market.