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Exploring Strategy: Text and Cases (ISBN: 9781292145129)

Exploring Strategy: Text and Cases (ISBN: 9781292145129)
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12128
Model:
9781292145129
Brand:
Pearson
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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

 

Features

- Learning outcomes

- Illustrations

- Case examples

- 'Thinking Differently' boxes

-  Part commentaries

 

New to this Edition

  • A new chapter 2, allowing substantially increased coverage of macro-environmental issues, with industry and sector covered in Chapter 3.
  • Increased prominence and coverage of entrepreneurial strategy.
  • ‘Thinking Differently’ boxes replace ‘Key Debates’ for each chapter, introducing innovative and out-of-the-box thinking on key chapter themes.
  • More illustrations showing the precise practical application of tools, rather than general business examples.
  • Comprehensively revised data and research throughout.
  • New treatment of business models to reflect rapid technological change.

 

Table of Contents

Chapter 1: Introducing Strategy

Chapter 2: Macro Environmental Analysis

Chapter 3: Industry and Sector Analysis

Chapter 4: Resources and Capabilities

Chapter 5: Stakeholders and Governance

Chapter 6: History and Culture

Chapter 7: Business Strategy and models

Chapter 8: Corporate Strategy and Diversification

Chapter 9: International Strategy

Chapter 10: Entrepreneurship and Innovation

Chapter 11: Mergers, Acquisitions and Alliances

Chapter 12: Strategy in Action

Chapter 13: Strategy Development Processes

Chapter 14: Organizing and Strategy

Chapter 15: Leadership and Strategic Change

Chapter 16: The Practice of Strategy

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Exploring Strategy: Text and Cases (ISBN: 9781292145129)
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