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Essentials of Entrepreneurship and Small Business Management, Global Edition (ISBN: 9781292266022)

Essentials of Entrepreneurship and Small Business Management, Global Edition (ISBN: 9781292266022)
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12126
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9781292266022
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Pearson
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The foundation to building a successful small business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition , Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.

 

Features

  • Concepts drawn from real business
  • Practical tactics for budding entrepreneurs

Table of Contents

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

1. The Foundations of Entrepreneurship

2. Ethics and Social Responsibility: Doing the Right Thing

3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS

9. Building a Powerful Bootstrap Marketing Plan

10. E-Commerce and the Entrepreneur

11. Pricing and Credit Strategies

12. Creating a Successful Financial Plan

13. Managing Cash Flow

14. Choosing the Right Location and Layout

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

15. Sources of Financing: Equity and Debt

16. Global Aspects of Entrepreneurship

17. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan

Cases

 

 

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Essentials of Entrepreneurship and Small Business Management, Global Edition (ISBN: 9781292266022)
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