The 10 th edition retains many of the popular features of the previous edition:
· An even micro/macro split.
· A wealth of applied material, with over 177 boxes , relating economics to the real world.
· An open learning approach, with questions incorporated into the text so as to test and reinforce students’ understanding as they progress. This makes learning a much more active process.
· End-of-chapter questions with answers on the Companion Website
· All economic terms highlighted in the text where they first appear and defined at the foot of that page. Each term is also highlighted in the index, so that the student can simply look up a given definition as required.
· 40 Key Ideas and 15 Threshold Concepts are highlighted throughout the book and explained when they first appear.
· Extensive use of data , with links in the online version to general data sources and individual datasets, with many opportunities for students to explore data to help them reflect on policy choices.
· Chapter maps at the beginning of each chapter help students to see how the chapter is structured and how the various topics relate to each other.
· Starred sections and boxes contain more advanced material allowing the book to be used by students with different abilities and experience, and on courses of different levels of difficulty.
· ‘ Looking at the maths’ sections express a topic mathematically and support those on more quantitatively-focused courses.
Table of Contents
Why Economics is Good for You
1. Economics and Economies
FOUNDATIONS OF MICROECONOMICS
2. Supply and Demand
3. Government and the Market
4. Background to Demand: the Rational Customer
5. Consumer Behaviour in an Uncertain World
6. Background to Supply
7. Profit Maximising under Perfect Competition and Monopoly
8. Profit Maximising under Imperfect Competition
9. The Behaviour of Firms
10. The Theory of Distribution of Income
11. Inequality, Poverty and Policies to Redistribute Income
12. Markets, Efficiency and the Public Interest
13. Environmental Policy
14. Government Policy towards Business
FOUNDATIONS OF MACROECONOMICS
15. An Introduction to Macroeconomic Issue and Ideas
16. The Development of Macroeconomic Thinking: A Historical Perspective
MACROECONOMIC MODELS, THEORIES AND POLICY
17. Short-run Macroeconomic Equilibrium
18. Banking, Money and Interest Rates
19. The Relationship between the Money and Goods Markets
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