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魅惑力七大因子:讓人無法抗拒你和產品

魅惑力七大因子:讓人無法抗拒你和產品
Product Code:
249943
Model:
9789861752297
Product by:
方智
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
35 Points
RM 45.30
RM 35.79
21%

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Product Information

ISBN: 9789861752297

出版日期: 2011-05-25

作者: 莎麗.哈葛姿黑德

譯者: 吳孟儒

裝訂: 平裝.單色印刷.304頁.

 

魅惑力七大因子:讓人無法抗拒你和可口可樂、時尚名牌、太陽馬戲團……
讓死忠粉絲心甘情願買單的關鍵
感性時代,你絕對要弄懂的行銷利器!

  ★美國知名廣告創意總監,教你掌握七大魅惑力因子,讓你和你的產品魅力無法擋!

  掌握魅惑力,就等於掌握競爭力!
  最一針見血、最簡單實用的教戰手冊

  為什麼你容易被某些人吸引,卻對其他人視若無睹?
  為什麼你容易記住某些品牌,卻對其他品牌過目就忘?
  為什麼某些人就是能夠說服你改變想法與做法?

  不論你願不願意或是有沒有意識到,你的一舉一動都受控於某些人事物的「魅惑力」。從選擇的品牌、牢記不忘的歌曲、購買的結婚信物到雇用的員工,我們在生活中一再地受到七大魅惑力因子(欲念、神祕、警報、聲望、權威、使壞與信任)操控。

  相對的,只要你掌握這七大魅惑力因子的特色與訣竅,適度加以組合運用,也同樣可以反過來操縱這些魅惑力因子,進而達成目標。

  欲念因子 使人渴望感官享受,例如人們光是看到名牌logo、聽到巧克力飲料的名字,就聯想到奢華、性感。

  神祕因子 以未知、未解的問題引人好奇,例如可口可樂從未洩露其祕密配方。

  警報因子 威脅恫嚇會出現負面後果,例如「限量發行」總是讓顧客立刻決定掏腰包。

  聲望因子 以成就象徵獲得尊重,例如比佛利山莊的郵遞區號象徵財富與地位。

  權威因子 下達命令、左右局勢,例如紐約的「壽司霸王」從不給顧客點菜的選擇,依舊門庭若市。

  使壞因子 帶著禁忌的誘惑,讓我們脫離常軌、行為叛逆,例如禁書、禁果反而更吸引人一窺究竟。

  信任因子 用確定性與可靠性讓我們安心,例如包上麥當勞包裝紙的雞塊讓人覺得更好吃。



作者簡介

莎麗.哈葛姿黑德

  美國知名廣告創意總監。27歲創立廣告公司,曾為可口可樂、Mini Cooper、寶馬等全球知名品牌進行行銷企畫,進而影響、說服他們的消費者、合作夥伴以及員工。年紀輕輕就已榮獲多項廣告大獎,廣受全國矚目。目前是炙手可熱的演說家與顧問,並協助許多公司招募、訓練專業工作者,獲《紐約時報》《華盛頓郵報》、NBC、CBS、ABC和CNN等媒體高度評價。官網:www.sallyhogshead.com



譯者簡介

吳孟儒(Avery)

  成大外文系畢,曾留學美國、荷蘭,現為自由譯者,同時於師大翻譯所攻讀中英口譯碩士。曾任補教界英文講師、班主任、美國大學華語助教等職。翻譯中英各類文件,已譯有《自我轉變的驚人祕密》《喚醒內在的天賦》等十餘本著作。

  部落格:averytaiwan.pixnet.net
  E-mail:averytaiwan@gmail.com

魅惑力七大因子:讓人無法抗拒你和產品
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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