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餐飲創業管理
Product Code:
193738
Model:
9789868963603
Product by:
三藝文化
Status:
Available Now
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EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 61.70
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Product Information

ISBN: 9789868963603

作者: 郭德賓

裝訂: 平裝.部份全彩.312頁.

 

  作者將餐飲業的經營管理與實務操作合而為一,按圖索驥如法炮製,評估自己是否具備創業的特質與能力,進而提升創業成功的機會,一般創業失敗的原因主要可以歸納如下:

  ● 缺乏創業人格特質,但是創業者大多不自覺。

  ● 缺乏創業經驗,不瞭解創業的程序與步驟,只能靠自己自行摸索。

  ● 缺乏實務經驗,對投入的產業不夠瞭解,遇到問題不知如何解決。

  有鑒於此,作者將創業經營的經驗,歸納整理成有系統的知識,跳脫傳統教條式的窠臼,以「解決問題」為導向,在書中的每一章開頭,先提出一個創業者可能會面臨的問題,再提示一個解決問題的思考方向,讓讀者自行思考解決問題,透過書中的內容去尋找答案,最後以實際案例的方式,示範如何將所學理論予以實際應用,讓讀者可以深刻體會。

  本書的主要特色在於運用現代資訊科技,將餐飲業的經營管理與實務操作合而為一,創造一個仿真的餐飲經營管理情境,把創業者可能會面臨的各種問題

  ● 透過電腦模擬真實呈現,讓創業者透過情境式的教學,反覆演練經營管理技能

  ● 累積商場實戰經驗,親身體驗創業的樂趣與甘苦

  ● 評估自己是否具備創業的特質與能力,進而提升創業成功的機會。

作者簡介

郭德賓教授

  現職:國立高雄餐旅大學餐旅管理研究所教授

  學歷:國立成功大學企業管理學系企管學士,國立中山大學企業管理研究所企管博士

  證照:國家高等考試企業管理人員及格,經濟部中小企業處創業顧問師

  經歷:

  南台科技大學企業管理系副教授 ● 南台科技大學國際貿易系副教授兼系主任

  國立高雄餐旅大學餐飲管理系副教授兼系主任 ● 國立高雄餐旅大學餐旅學群群長

  國立高雄餐旅大學餐旅管理研究所所長 ● 國立高雄餐旅大學餐旅學院院長

  專長:餐旅行銷管理、服務品質管理、顧客關係管理、餐飲創業管理

餐飲創業管理
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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