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餐旅服務業與觀光行銷

餐旅服務業與觀光行銷
Product Code:
201328
Model:
9789579791038
Product by:
弘智
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
FREE
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9789579791038

出版日期: 1999-08-15

作者: Alastair M. Morrison

譯者: 王昭正

裝訂: 精裝.單色印刷.848頁.

 

  本書作者摩里森教授出生於蘇格蘭,在四個不同的國家居住與工作,在如此國際化的背景下,加上紮實的理論基礎與擔任顧問工作所累積的實務經驗,使他有足夠的素材寫出這本極具影響力的教科書。全書文字詳實細膩、架構完整,除了採取行銷系統導向之外,並配合各個章節之精髓所在,分別披露卓越公司的實例作法,足以讓學子留下深刻印象,增進學習效果。此外,以本書的架構與內容而言,事實上也頗適合服務業行銷的課程。

餐旅服務業與觀光行銷
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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