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關於創意我有意見!

關於創意我有意見!
RM 30.89 RM 39.10 21%
Out of Stock
Product Code:
189985
Model:
9576215234
Brand:
天下文化
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
FREE shipping with a minimum purchase
West Malaysia - RM79.00
East Malaysia - RM149.00
Rewards:
30 Points
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Product Information

ISBN: 9576215234

出版日期: 1900-01-01

作者: 黃文博

裝訂: 平裝.單色印刷.243頁.0.

 

關於創意我有意見!

上帝把廣告創意人造得既聰明又白痴,

使他們的光榮來自創意,煎熬也來自創意;

喜悅來自創意,悲哀也來自創意。

廣告創意好比一座天平,

左邊盛裝快樂指數,右邊承載痛苦指數。

每天都有創意人傻笑地凝視被拒的作品,

同時盤算晚上如何再接再厲,精製另一批傑作......


黃文博......這傢伙的樣子像有創意的人嗎?

左分西裝頭,前額頭髮以髮膠固定成一片硬塊,

人中經常出現刮鬍子時畫破的小傷口,

白襯衫繫領帶,灰襪配黑皮鞋。

他根本不像創意人,卻堅持造型,始終如一,

還在廣告路上一走十幾年,拿下各大獎項,

一手推策略,一手想創意......


  廣告的精彩度大家有目共睹,不管你是廣告人、想當廣告人,或者和這個行業毫不相干,都可以透過廣告修煉創意。

  本書帶領你進入廣告創意令人驚奇、驚喜、驚訝的世界,該深入的絕不輕描淡寫,該略過的絕不拖泥帶水,該讚賞的絕不溫吞含混,該批評的絕不點到為止,你一定會看得很過癮。

  眼見為信。

關於創意我有意見!
How To Buy
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 149.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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