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銷售的科學:如文案一般的說話,像心理師一樣的觀察,40個讓客戶買單的提案技巧

銷售的科學:如文案一般的說話,像心理師一樣的觀察,40個讓客戶買單的提案技巧
Product Code:
483384
Model:
9789869302975
Product by:
PCuSER電腦人文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
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RM 39.50
21%

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Product Information

ISBN: 9789869302975

出版日期: 2016-06-30

作者: 周勝輝

裝訂: 平裝.單色印刷.224頁.

 

讓銷售冠軍打破你的迷思!
我們都在進行「非銷售的銷售」,每天都需要說服、取信、影響他人。
簡報其實不是PPT,而是說服性的演說,而唯一的目的就是要讓客戶採取行動。

  本書用科學原理、具體操練,下一次讓你成功說服客戶!學會每個人都需要演練的溝通、說服、提案技巧,本書從客戶心理、策略流程、文案簡報設計到臨場表達方法,循序漸進,讓職場菜鳥也能跟老手一樣熟練商場說服術!

  要說服客戶買單,無論是對客戶做簡報,還是在一次電梯的偶遇裡打動客戶,你要事先了解客戶想法,你要找到客戶會喜歡這個產品的理由,用有力的語言與圖片讓理由被強化,你的肢體語言要讓人看得舒服。

  我們需要這一本教我們「如何讓商務溝通更有說服力」的專書,你要懂得觀眾,也要了解簡報規劃與設計,更要學習台上的說服技巧,並且還要從科學角度來練習,才能產生真正的效益!

  我們去跟客戶做簡報或開會,目的是提供甚麼解決方案來協助他們解決問題,或是請他們伸出援手協助我們一同面對問題,還是給投資者讓他們願意提供我們投資!

  無論如何,你的目的都是想讓他們採取行動。

  這時候一個專業的業務或行銷,會採取哪些準備與行動?這本書將一一為您解答。

本書特色

  1. 從科學的理論、研究與案例,論述如何影響客戶、打動聽眾。

  2. 從客戶心理、策略定位、文案與簡報設計到表達方法,具體實務的解析每個行銷業務都會遇到的報告場景,並幫你做得更好。

  3. 不只有觀念策略,還附加許多課後練習,讓讀者只要跟著做練習,就能提升溝通說服技巧。

 

作者簡介
周勝輝



作者簡介



周勝輝老師


  專業講師、作者、企業顧問、企業銷售業務部門主管,在資訊業及家電業工作已經 10 多年了,大部分都從事行銷業務相關的工作,所以,在業務銷售、行銷管理、產品企劃、信用管理、存貨管理、商業文書等都很熟悉。

  目前在東吳大學任教,曾任東元電機、唯冠電子業務主任。並在各企業開設行銷業務相關講座,主題為:用腦學銷售、銷售冠軍提問法等。

銷售的科學:如文案一般的說話,像心理師一樣的觀察,40個讓客戶買單的提案技巧
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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