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金融商品行銷實務

金融商品行銷實務
Product Code:
1027962
Model:
9789576804182
Brand:
財經錢線文化有限公司
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
West Malaysia - RM 6.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Australia, New Zealand - RM 88.66
Austria, Denmark, Finland,Mexico,Ireland, Switzerland - RM 83.73
Please refer to the shipping policy
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Product Information

ISBN: 9789576804182

出版日期: 2020-05-21

作者: 張乖利,阮銳師,陳倩媚

裝訂: 平裝.單色印刷.234頁.23.

 

  金融產品行銷實務為國際金融專業的核心課程,適應金融創新和人工智能迅速發展背景下對金融人才培養的新要求,依託產學合作、產教融合,著重培養學生敢行銷、會行銷、專業行銷金融產品的實踐能力。本課程作為經濟管理專業的基礎課程和實務課程,不僅注重行銷理論的講授,而且注重行銷實戰的技巧和話術的培養,尤其注重行銷口才、方案策劃和團隊合作等行銷素養的培養。

  本書在詳細介紹金融產品行銷基本理論的基礎上,系統總結了金融產品行銷的理念、範式和不同場景下的實戰技巧和話術:資產配置的實施技巧及行銷話術、廳堂行銷實施技巧及行銷話術、片區拓展實施技巧及行銷話術、智能化背景下金融場景化行銷技巧、金融行銷目標管理的方法和技巧以及金融產品新媒體行銷的方法和技巧,不僅反應了金融行銷理論的最新發展,總結了金融產品行銷全流程的實施技巧,而且提煉了金融行銷實務領域的最新行銷範式、技巧和成果。在編寫過程中,我們嚴格遵循金融行銷教學規律以及初學者的認知規律,將金融行銷理論和金融行銷實務相結合,以行銷場景和任務驅動為線索編寫,形成系統的金融產品行銷實戰體系,通過大量的行銷案例分析,激發學生的學習興趣;培養學生的問卷設計、調研報告撰寫、行銷方案策劃等各方面能力;通過團隊合作、情景演練和角色扮演等實訓教學環節設計,讓學生熟練金融產品實戰行銷的流程、技巧和話術。
 

金融商品行銷實務
How To Buy
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaFlat Rate6.00

ZoneItems/WeightDelivery Fee (RM)
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Australia, New ZealandFirst 0.50 kg48.56
Additional 1.00 kg40.10
Austria, Denmark, Finland,Mexico,Ireland, SwitzerlandFirst 0.50 kg50.82
Additional 1.00 kg32.91
Brunei, Cambodia, LaosFirst 0.50 kg43.01
Additional 1.00 kg43.98
Belgium,France, Germany, Netherlands, Spain, U.KFirst 0.50 kg48.79
Additional 1.00 kg28.71
ChinaFirst 0.50 kg34.18
Additional 1.00 kg25.78
Bangladesh,Brazil,Iraq, Pakistan,Qatar, Russia, S.Arabia, UAEFirst 0.50 kg51.32
Additional 1.00 kg35.21
Ghana, Mongolia,South AfricaFirst 0.50 kg62.68
Additional 1.00 kg53.37
PhilippinesFirst 0.50 kg36.79
Additional 1.00 kg25.86
Canada, United StatesFirst 0.50 kg52.55
Additional 1.00 kg35.09
Hong KongFirst 0.50 kg23.95
Additional 1.00 kg20.42
IndiaFirst 0.50 kg43.01
Additional 1.00 kg32.15
IndonesiaFirst 0.50 kg43.38
Additional 1.00 kg34.37
JapanFirst 0.50 kg37.74
Additional 1.00 kg31.48
MacauFirst 0.50 kg47.46
Additional 1.00 kg30.50
SingaporeFirst 0.50 kg24.83
Additional 1.00 kg18.99
TaiwanFirst 0.50 kg28.17
Additional 1.00 kg25.20
ThailandFirst 0.50 kg31.41
Additional 1.00 kg23.73
VietnamFirst 0.50 kg52.55
Additional 1.00 kg31.82

 

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