Youbeli Online Shopping Malaysia
Cart: 0 items 
Language
Contact Us: 1800 88 2354

通路管理:行銷策略與企劃實戰案例(5版)

通路管理:行銷策略與企劃實戰案例(5版)
Product Code:
505468
Model:
9789863452461
Product by:
鼎茂
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
61 Points
RM 78.10
RM 61.70
21%

Nofity me when ...
price drops.
Product Information

ISBN: 9789863452461

出版日期: 2016-08-08

作者: 戴國良

裝訂: 平裝.單色印刷.0頁.

 

  「通路管理」是行銷學教科書中的4P之一,不管是產品管理、訂價管理、促銷管理或是「通路管理」,都是同等重要,而4P之間是一個組合及連貫,唯有同步同時做好,公司才能在市場上持續領先,成為第一品牌。

本書特色

  1.配合本土經典案例,以本土通路品牌為主軸的通路專書。
  2.本書取材來源及撰寫,均從企業實戰與實務面為核心。
  3.以豐富案例輔助說明,強化「通路管理」+「通路行銷」的結合。
  4.大量使用圖文表格,增加書籍易讀性。

  本版與前版相較,除了新增第3章「電子商務通路概述」,有助讀者洞悉全球化市場趨勢,另外第9 章「中國大陸地區消費品通路介紹」,更能拓展學子國際視野,放眼兩岸市場布局。
 

 

作者簡介
戴國良



作者簡介



戴國良 博士


  現職
  世新大學傳播管理研究所專任副教授

  學歷
  國立台灣大學商學研究所企管博士(主修策略管理及行銷管理)
  國立台灣大學商學研究所企管碩士
  國立政治大學企管學士
  國家考試
  民國74年高考企管人員及格
  民國71年普考財務行政人員及格

  經歷
  任民間企業經理、協理、副總經理、首席顧問、策略長等17年實務經驗

  著作
  DB9029 企畫案撰寫-理論與案例
  DB0005 人力資源管理-企畫實務導向與本土個案實例
  DB0013 策略管理-策略分析與本土個案實務
  DB0018 廣告學-策略、經營與廣告個案實例
  DB0031 通路管理-行銷策略與企畫實戰案例
  DB0034 經營企劃案撰寫-理論與實務
  DB0036 行銷管理-實戰指南與本土案例
 

通路管理:行銷策略與企劃實戰案例(5版)
Payment Option

Credit Cards (Mastercard & Visa)
We currently accept Mastercard and Visa credit cards. Your credit card information is secured and safeguarded when shopping at Youbeli.com. All information are encrypted and sent through secured and protected channels. As we are employing Mobile88 (iPay88) as our payment gateway, Mobile88 will be stated in your credit card statement.



Financial Process Exchange (FPX)
We also accepts FPX payment method as it is an ideal payment solution for customers who does not have a credit card. All that is needed to make an online payment is an online banking account. Payment is directly linked and connected to the customer's specified online banking account, transactions are usually instant and fast. Supported banks includes:



Cash Bank-in / Online Fund Transfer / Cheque
You may bank-in cash or cheque into the selected bank account below:

Bank : PUBLIC BANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 3194858935

Bank : MAYBANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 514048612629

Once you have successfully bank-in the amount, email the bank in slip to support@youbeli.com with the stated Order No.

Paypal
PayPal lets you send payments quickly and securely online using a credit card or bank account.
Not valid for cash only items.

Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


Chat with Youbeli
TOP