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解讀大師觀點:一本書看懂28位全球頂尖商管大師的智慧

解讀大師觀點:一本書看懂28位全球頂尖商管大師的智慧
Product Code:
245833
Model:
9789862722770
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9789862722770

出版日期: 2012-12-15

作者: 伊恩.瓦里斯

譯者: 郭恬君

裝訂: 平裝.單色印刷.304頁.

 

一本書看懂28位全球頂尖商管大師的智慧
所有商務人士與商管學生的必讀書籍

  本書匯聚全球最具影響力的28位商業與管理思想大師,深入淺出地介紹其重要理論。大師陣容含括古今,包括:

  管理學之父——彼得.杜拉克(Peter Drucker)
  策略大師——麥可.波特(Michael Porter)
  《追求卓越》作者——湯姆.彼得斯(Tom Peters)
  《第五項修練》作者——彼得.聖吉(Peter Senge)
  《從A到A+》作者——吉姆.柯林斯(Jim Collins)
  美國股神——華倫.巴菲特(Warren Buffett)
  人際關係學、溝通大師——戴爾.卡內基(Dale Carnegie)
  變革大師——約翰.科特(John Kotter)
  《與成功有約》作者——史蒂芬.柯維(Stephen Covey)
  《紫牛》作者——賽斯.高汀(Seth Godin)

  書中學說的領域橫跨策略、領導、競爭優勢、行銷、人際溝通、創意思考、組織發展、變革、投資與成功學等等,扼要說明每位大師的背景與專長領域,解析理論的重要內涵,並與其他觀點對照討論,更探討各個理論在企業實務上如何應用。本書兼具理論與實務,幫助讀者對當代重要商管思維有全面且立體的認識,簡單又實用,絕對是商管領域最精彩的經典概述!



作者簡介

伊恩.瓦里斯Ian Wallis

  現擔任Startups.co.uk、GrowingBusiness.co.uk與 MyBusiness.co.uk等網站的編輯總監。之前為資深財經記者,為《衛報》(The Guardian)與《商業連線》(Business Link)撰稿,曾創辦「創業家面對面」(Entrepreneur TV),採訪超過六十位家喻戶曉的成功創業家,後由克里森出版社(Crimson)收購。



譯者簡介

郭恬君

  師大翻譯所口譯組與英國劍橋大學教育所雙碩士,現從事全職中英會議口譯與筆譯工作。全心熱愛翻譯工作,並認為譯者不是傳聲筒,而是紀律與藝術靈魂交融的溝通橋樑。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
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East MalaysiaAbove 79.00FREE

 

 

 

 


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