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觀光餐旅概論

觀光餐旅概論
Product Code:
71926
Model:
9789577843647
Product by:
華立圖書
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
65 Points
RM 82.80
RM 65.41
21%

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Product Information

ISBN: 9789577843647

出版日期: 2011-01-01

作者: 吳勉勤

裝訂: 平裝.單色印刷.502頁.

 

  在科技快速發展之下, 人們生活水準日益提高,對於生活品質重視程度不斷提升,再加上消費者意識抬頭,人們更加重視服務的水準,例如:服務員的服務態度、服務效率、服務速度等,衍然已成為一種趨勢。

  個案研究及案例分析本書內容係將服務業概念、餐旅業組織類別與職掌、經營管理理念、行銷管理、人力資源管理、餐旅業未來發展及職業前程規劃等,於書中逐一說明,兼具理論與實務之功能。每章最前面之個案研究利用時事等實務案例導引至內文概念可加深讀者閱讀時的興趣與印象;案例分析促使思考與內文相關之觀念;實務櫥窗結合理論 ,最能增強讀者之學習效果;全書重要的字詞,分別依英文字母順序編排成索引,供讀者方便檢索或參考。為觀光、餐旅科系及觀光業界在職進修者,加強餐旅業從業人員專業知識及本職學能,提昇一己在職場上之專業技能,不可或缺之專業參考書籍。

觀光餐旅概論
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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