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致:網路世代的小編-掌握關鍵字∕寫出影響力∕提升文案吸睛度

致:網路世代的小編-掌握關鍵字∕寫出影響力∕提升文案吸睛度
Product Code:
195090
Model:
9789572241974
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
43 Points
RM 54.70
RM 43.21
21%

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Product Information

ISBN: 9789572241974

出版日期: 2013-08-28

作者: Michael Miller

裝訂: 平裝.單色印刷.264頁.17*23cm.

 

  據2012年台灣地區網路使用比例的調查顯示

  .全國上網人口約有1,753萬,上網率達75.44%
  .全國地區家戶上網比例達到80.99%
  .網路社群服務使用率達67.62%
  .線上遊戲使用率為47.04%
  .網路購物服務使用之比例為59.62%

  網路世代的全面來襲,要想掌握住宅經濟與宅行銷,
  請務必了解如何掌握文案,瞬間吸引讀者目光。

  致各位網站、社群媒體小編,以及臨危受命的你、妳:
  用長篇大論的圖文填滿網頁版面方寸,就可以交差了嗎?
  在FB、社群網站上的碎嘴,就能夠與粉絲拉近關係了嗎?
  電腦閱讀跟與行動裝置閱讀,內容一樣就會有同樣的效果?
  相同內容的電子行銷郵件只要多發個幾封,就會有讀者流量?

  為了因應網路閱讀的全面化與快速瀏覽特性,用字遣詞必須要快、狠、準!
  非專業文案出身的你,透過本書的三部曲也能夠精準到位!

  .網路文案寫作的速成課程
  鋪陳網路文案寫作的基礎知識,從中學到成功網路寫手需要的指引。

  .針對不同媒介撰寫文案
  剖析不同的網路寫作類型,包含現今最夯的行動裝置,教你撰寫出最佳化文案。

  .決定合適的發表格式
  提出實務面建議,讓你將HTML與網頁設計裡外打點好,完成網站的建置。

本書特色

  .針對多種平台與媒體類型撰寫
  .數秒內馬上吸引讀者注意
  .因應網路使用習慣的最佳文案

 

作者簡介
Michael Miller

Michael Miller

  從事寫作超過二十年,撰寫過上百本書籍,也包含多本網路行銷相關書籍,書籍總銷量全球破百萬本。若有疑問,您可以將email寄到webwords@molehillgroup.com。

致:網路世代的小編-掌握關鍵字∕寫出影響力∕提升文案吸睛度
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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