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繞著地球做生意:建立國際品牌價值鏈,從3億到150億元的實戰心法

繞著地球做生意:建立國際品牌價值鏈,從3億到150億元的實戰心法
Product Code:
154009
Model:
9789866369155
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
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RM 39.50
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Product Information

ISBN: 9789866369155

出版日期: 2009-09-06

作者: 曹安邦

裝訂: 平裝.單色印刷.312頁.

 

  曹安邦,一個號令全球三十八國市場;一年三百六十五天,總是每兩天飛一個城市的人。十年內讓轄下國際業務部業績從八百萬美元成長為四億美元(約合新台幣一百三十億元),成長近五十倍。淨利從三萬美元大幅成長為二千八百萬美元(約合新台幣九億一千萬元);最後更將自己推上友訊科技執行長的位置。

  這個聽起來像是冒險電影裡的幻想情節,卻是台灣電子大廠最真實的夢想,而曹安邦實現了。

  本書就是敘述友訊科技執行長曹安邦如何到偏遠的異國冒險,在世界盡頭不知名的市場插上自己的品牌旗幟,刻苦經營海外市場的know-how與秘辛

本書特色

  一位專業經理人要如何做才能成為一家公司的執行長?友訊的曹安邦就是一個很好的典型,值得所有有志在職場一展抱負的年輕人參考。



作者簡介

曹安邦

  1956年出生於台北
  1976年畢業於明志科技大學工業管理系
  1978年服務於台塑企業總管理處
  1980年擔任明志科技大學助教
  1982年伊利諾理工學院 MBA
  1983年進入IBM負責中小企業經銷業務,並每年榮獲IBM Hundred Percent Club
  1986年獲IBM Asia Pacific Director Award
  1991年加入迪吉多負責經銷業務,並每年榮獲 DEC Top Sales Award
  1997年加入友訊科技,成立友訊國際,負責D-Link亞太及新興市場品牌業務
  1998年重整印度及澳洲業務、成立拉丁美洲區、俄羅斯區、中東、非洲區、東南亞與日、韓業務團隊
  2007年友訊國際營收占友訊整體營收45%
  2008年出任友訊科技執行長暨營運總部總經理

繞著地球做生意:建立國際品牌價值鏈,從3億到150億元的實戰心法
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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