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網路行銷與創新商務服務:雲端商務和物聯網個案集

網路行銷與創新商務服務:雲端商務和物聯網個案集
Product Code:
624794
Model:
9789862765746
Brand:
碁峰
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 12.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
Please refer to the shipping policy
FREE shipping with a minimum purchase
West Malaysia - RM79.00
East Malaysia - RM119.00
Rewards:
67 Points
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Product Information

ISBN: 9789862765746

出版日期: 2012-08-17

作者: 陳瑞陽

裝訂: 平裝.單色印刷.600頁.26.

 

  ●教學導向

  以教學為導向,因此在編排設計上以每學期16週實際上課時數,安排有13章(每章列舉豐富多元和目前新趨勢代表性的實際公司個案:GROUPON、電子禮券、外包網、訂餐網、電子書、LBS(location based service)、企業社群、…等。和6個案例討論(創新服務之網路行銷應用案例),而每章內容頁數是平均且豐富,以符合教師每週約3小時的授課所需,另有習題和題庫參考。

  ●實務導向

  筆者融合其過去業界與學界的實務經驗和理論架構,來編排整個教材內容。它包含企業經營和網路行銷的整合、網路行銷方法和工具、實際網路行銷網站的規劃和範本。

  ●整合和資訊導向

  企業是講究整體最佳化和整合各資訊系統的,故本書有談到e-business、 CRM等和網路行銷的整合,以及最新的RFID資訊應用等。

  ●傳統行銷結合導向

  本書將傳統行銷與網路行銷做一整合,從概念、規劃、實務等各個面貌。以便傳統行銷結合網路行銷來發揮更大的功效。

  ●前瞻科技導向

  本書討論最新前瞻科技的趨勢議題,包含雲端商務、雲端技術、物聯網等前瞻性的理論和實務應用內容。

網路行銷與創新商務服務:雲端商務和物聯網個案集
How To Buy
Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 119.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item12.00
Additional 1 Item12.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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