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立刻上手的麥可.波特企業競爭戰略【圖解版】

立刻上手的麥可.波特企業競爭戰略【圖解版】
Product Code:
19897
Model:
9789861774831
Product by:
晨星
Status:
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Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
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Product Information

ISBN: 9789861774831

出版日期: 2013-02-01

作者: 中野明

譯者: 游婷鈺

裝訂: 平裝.單色印刷.144頁.

 

全球競爭力戰略大師的經營入門指南
哈佛商學院必修課程!

  54個最強企業競爭戰略完全圖解,
  橫跨企業、產業、國家的競爭力分析,
  一本能讓你立刻掌握麥可.波特的商業經營術!

  企業在經濟變局中持續獲利成長的生存關鍵,
  就是懂得如何應用競爭策略!

  .競爭策略的本質就是差異化
  .低成本組織確保企業最大利益
  .用五力分析掌握競爭對手,創造策略定位
  .以價值鏈做企業內部分析,維持競爭優勢
  .鑽石模型看出國家產業競爭力
  .任何策略都有風險,在環境變動劇烈的市場中務須保有應變型策略

本書特色

  1. 本書使用最淺顯易懂的圖解方式,以知名企業實例進行解說,任何人都能立刻掌握麥可.波特的企業競爭戰略。

  2. 哈佛商學院必修課程!應用麥可.波特的經營理論,讓企業持續獲利成長,輕鬆戰勝競爭對手!

  3. 市面少有的商管入門書!作者中野明有一系列的商業企管經營套書,皆使用精闢的圖解說明,篇幅簡短、淺顯易懂,一般人也能輕鬆掌握書中的商業知識並加以應用。



作者簡介

中野明

  1962年生於日本滋賀縣。曾任關西學院大學、同志社大學兼任講師。除了在大學講授「資訊通信」,對「經濟經營」、「行銷」也有相當造詣,以圖解說明複雜理論的本領廣受好評。本社曾出版作者的商業書系列:《彼得.杜拉克的自我實現》、《彼得.杜拉克的事業策略》、《TOYOTA致勝關鍵的秘密武器》、《彼得.杜拉克的管理理論》、《競爭策略》、《藍海策略》等,以上皆為圖解口袋本。



譯者簡介

游婷鈺

  畢業於輔仁大學日本語文學研究所,曾赴日本上智大學修讀。現任職於電子製造業並從事翻譯工作。

立刻上手的麥可.波特企業競爭戰略【圖解版】
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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