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科特勒:新世紀行銷宣言

科特勒:新世紀行銷宣言
Product Code:
312381
Model:
9864170066
Product by:
天下文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
RM 50.00
RM 39.50
21%

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Product Information

ISBN: 9864170066

出版日期: 2002-06-26

作者: 迪派克‧詹恩,菲利浦‧科特勒,蘇維‧麥森西

譯者: 高登第

裝訂: 平裝.單色印刷.400頁.

 

內容簡介:

  行銷大師科特勒說:今日主要的經濟問題,便是全球的大部分產業都面臨了產能過剩的窘境。

  現在,問題不是出在供應面,而是需求面,過多的商品搶破頭,要爭取過少顧客的青睞。同時間,全球化、資訊科技、網際網路所帶來的市場變化與革命性衝擊,更需要企業對市場範圍與定位,做出更明確的界定。

  因此,如今企業必須要具備全新的行銷觀念、能力和連結性,並且,要讓行銷在公司的策略和組織中,成為領導的力量。這就是此次企業轉型的要務,而且這次轉型,將會決定企業在新經濟中的命運。 行銷大師科特勒此時推出本書,正是幫助企業掌握行銷動力,非常重要的指南。



作者簡介

  迪派克.詹恩(Dipak C. Jain) 美國西北大學凱洛格管理學院院長,教授創業研究和行銷學等課程。曾榮獲多座著名的教學獎,目前並擔任許多大型企業的顧問。

  菲利浦.科特勒(Philip Kotler) 現代行銷的世界重要權威之一。目前擔任美國西北大學(Northwestern University)凱洛格(Kellogg)管理學院的國際行銷學名譽教授。他曾著有二十本著作,包括全世界企管碩士課程最被廣泛使用的行銷學教科書《行銷管理》(Marketing Management)。目前並擔任多家消費品企業、一般商業、服務業和財務市場等大型企業的顧問。

  蘇維.麥森西(Suvit Maesincee) 泰國曼谷Chulalongkorn大學沙生企管研究所的行銷學教授。

科特勒:新世紀行銷宣言
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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