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獲利之敵:提供更多產品、服務,滿足更多客戶的成長策略,竟是扼殺公司利潤的元凶!

獲利之敵:提供更多產品、服務,滿足更多客戶的成長策略,竟是扼殺公司利潤的元凶!
Product Code:
245543
Model:
9789866285035
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
37 Points
RM 46.90
RM 37.05
21%

Nofity me when ...
price drops.
Product Information

ISBN: 9789866285035

出版日期: 2010-01-10

作者: 約翰.馬利歐提

譯者: 閻蕙群

裝訂: 平裝.單色印刷.288頁.

 

為什麼公司的營業額越來越高,獲利卻越來越少?
原因出在「複雜」的產品、流程或是創新!

  大多數企業拚命想要在幾乎零成長的市場中追求高度成長,於是不斷推出新產品、引進新供應商、購買新設備與系統,這些擴增而產生的各項複雜如果不能持續增加新的企業價值,就會成為獲利流失的最大兇手!

  這些問題,卻能躲過企業的會計系統與管理監測,不易被發現!

  ●看蘋果電腦和摩托羅拉如何對抗新產品複雜的危機?
  ●看美國汽車廠如何被複雜的車款拖累導致虧損連連?
  ●看速食業者如何在顧客需求與製程複雜問題間徘徊?
  ●美國西南航空又是如何化繁為簡,在不景氣中脫穎而出?

  教你如何計算公司的複雜係數,並該如何利用複雜或是遠離複雜?



作者簡介

約翰.馬利歐提 John L.Mariotti

  企業集團(The Enterprise Group)總裁兼最高執行長,曾擔任哈飛自行車(Huffy Bicycles)公司和樂柏美辦公室產品集團(Rubbermaid Office Products Group)總裁,亦曾為《產業週刊》雜誌(Industry Week)撰寫專欄,著有《合夥之威力》(The Power of Partnerships)。為國際知名的演說家與諮詢顧問,擁有工程學士與碩士學位。



譯者簡介

閻蕙群

  中興大學法律系畢業,曾從事新聞編譯工作,譯作三十餘本,現為專職翻譯。

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Account No. : 3194858935

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Account No. : 514048612629

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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