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沒預算照樣有勝算的行銷創意術

沒預算照樣有勝算的行銷創意術
Product Code:
245700
Model:
9789861209104
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
RM 43.80
RM 34.60
21%

Nofity me when ...
price drops.
Product Information

ISBN: 9789861209104

出版日期: 2011-07-10

作者: 傑.海曼

譯者: 曹嬿恆

裝訂: 平裝.單色印刷.256頁.

 

  創意是最經濟的行銷!
  缺乏資源與預算,好點子讓你照樣有勝算!
  一個出色的廣告點子,就是你最佳的低成本代言人,
  本書即將揭曉創造「超有梗」廣告的獨家祕技,
  讓好點子把你的小生意,輕鬆變成大買賣!



作者簡介

傑.海曼(Jay H. Heyman)

  紐約波特廣告公司共同創辦人、總裁兼創意總監。曾獲克里奧廣告獎(Clio Awards)、安迪廣告獎(ANDY Awards),其廣告作品收錄於帕雷媒體中心(The Paley Center for Media),包括諸多美國知名品牌如Skippy Peanut Butter、Stage Deli、Trix cereal、Texaco、Frigidaire Appliances……等,擁有可觀的專業廣告資歷。

  聯絡信箱:ideas@allyouneedisagoodidea.com
  個人網站:www.allyouneedisagoodidea.typepad.com



譯者簡介

曹嬿恆

  國立政治大學經濟研究所碩士。曾從事經濟研究、市場拓展與行銷企劃、ERP顧問、知識管理等工作;並持有國際專案管理師(PMP)及國際內部稽核師(CIA)證照。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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