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殺出紅海─漂亮勝出的104個商戰奇謀

殺出紅海─漂亮勝出的104個商戰奇謀
Product Code:
231527
Model:
9867651634
Brand:
大都會文化事業有限公司
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 12.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
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West Malaysia - RM79.00
East Malaysia - RM119.00
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Product Information

ISBN: 9867651634

出版日期: 2006-01-02

作者: 劉燁

裝訂: 平裝.單色印刷.240頁.14.8.

 

104位企業教父的藍海策略
帶領你殺出紅海,漂亮勝出

  你知道什麼是藍海策略?你身處在紅海而不自知?在薄利多銷的商場環境裡,殺敵制勝不再是唯一的經營方針,看看市場上多少為了搶盡商機而出現的近身割喉戰……大量生產、壓低售價,企圖靠打亂市場來獲取利潤的這類「老招數」,顯出的只是經營者的「技窮」和對經營理念的無知。

  若要闖出一片天,就要勇於創新、敢於重塑,不靠競爭取勝的理念,已是21世紀風行世界CEO的頂級策略。懂得創造出無人競爭的市場,擺脫嗜殺成習的紅海,正是他們積極的貫徹目標。

  本書歸納了104個企業勝出市場的經典實例,他們或許兢兢業業,更或是一步登天,但其獨特的經營、行銷策略,必有道理可循。不需盲從,只要熟讀他們的實務經驗,找尋出最適合你的藍海(Blue Oceans),輕鬆獲利、笑傲商場將不是難事!

  準備拉開對手差距,航向專屬自己的藍海,104個企業經營策略,將是指引你方向的最佳羅盤。

殺出紅海─漂亮勝出的104個商戰奇謀
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Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 119.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item12.00
Additional 1 Item12.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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