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權謀與創意:上奇廣告經營爭霸戰

權謀與創意:上奇廣告經營爭霸戰
RM 34.60 RM 43.80 21%
Out of Stock
Product Code:
279966
Model:
9578420188
Brand:
商周出版
Status:
Out of Stock
Delivery Fee:
West Malaysia - RM 5.00
East Malaysia - RM 14.00
Singapore - RM 25.00
Brunei, Indonesia, Macau, Philipines, Taiwan, Thailand - RM 105.40
Bhutan, Cambodia, China, Maldives, Nepal, Sri Lank - RM 124.90
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East Malaysia - RM149.00
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Product Information

ISBN: 9578420188

出版日期: 1997-08-01

作者: 艾莉松.范德利

譯者: 李海

裝訂: 平裝.單色印刷.284頁.21.

 

廣告史上最慘烈的奪權戰役
廣告行銷專家 陳偉航 專文推薦


◎上奇創辦人為何在一夕之間被逐出公司?!
◎上奇如何運用廣告策略助佘契爾夫人三度奪下執政寶座?!

本書將徹底顛覆你對廣告界的認識

精彩篇章包括
◎集團董事長被掃地出門
◎出奇招攫取眾人注目
◎顛覆英國廣告業
◎占領全世界領空
◎夏洛蒂街的惡夢
◎老上奇的挑戰
◎新上奇的復仇
◎沒有什麼事是不可能的


查爾斯與莫里斯這兩個上奇兄弟耗費二十五年建立起全球最大的廣告王國,卻在短短幾個小時裡失去了它。這一齣歷時數年的經營大戰,具高度戲劇性:由財務管理失當演變為股權叛變,終而使得這兩個原本非常不願曝光的廣告人成為媒體的關注焦點。

作者對此一劇變有精闢且不俗的研究,於本書深入剖析上奇這個橫跨70與80年代的廣告王國。本書不只記錄上奇兄弟慘遭驅逐的驚異歷程而已,它極具閱讀煽動動力,將改變你對廣告這個行業的認知與了解。

權謀與創意:上奇廣告經營爭霸戰
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Shipping Information
ZoneOrder Total (RM)Delivery Fee (RM)
West MalaysiaAbove 79.00FREE
East MalaysiaAbove 149.00FREE

ZoneItemsDelivery Fee (RM)
West MalaysiaFirst 2 Item5.00
Additional 1 Item2.00
East MalaysiaFirst 1 Item14.00
Additional 1 Item5.00
SingaporeFirst 1 Item25.00
Additional 1 Item5.00
Brunei, Indonesia, Macau, Philipines, Taiwan, ThailandFirst 1 Item105.40
Additional 1 Item28.00
Bhutan, Cambodia, China, Maldives, Nepal, Sri LankFirst 1 Item124.90
Additional 1 Item32.00
Australia, Japan, Korea(KR), New ZealandFirst 1 Item132.80
Additional 1 Item36.00
Canada, Mexico, USAFirst 1 Item148.20
Additional 1 Item40.00
Austria, France, Finland, Germany, India, DenmarkFirst 1 Item162.80
Additional 1 Item44.00
Albania, Bosnia, Croatia, Estonia, Georgia, GreeceFirst 1 Item192.50
Additional 1 Item48.00
Libya, MoroccoFirst 1 Item251.70
Additional 1 Item52.00

 

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