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智慧財產 全球行銷獲利聖經

智慧財產 全球行銷獲利聖經
Product Code:
154465
Model:
9789862411001
Product by:
天下雜誌
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
FREE
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
92 Points
RM 117.20
RM 92.59
21%

Nofity me when ...
price drops.
Product Information

ISBN: 9789862411001

出版日期: 2010-02-03

作者: 周延鵬

裝訂: 軟精裝.雙色印刷.400頁.

 

有專利還不夠,讓專利商品化、產業化、增值化,
並升級你的智慧財產商業力與獲利力,才夠夯!

  全球第一本智慧財產行銷專書問世!

  如何把「智慧財產」這種無形資產,轉化為可賺錢、可行銷的新型商品,塑造穩定持續獲利的商業模式,並變革智慧財產經營環境、創新專利布局戰略?

  以往行銷學都著重於實體商品,而無形的智慧財產相關領域卻付諸闕如,鴻海前法務長以自身25年經驗,並援引國內外重大案例,搭配step by step圖解,建構出萃取智慧財產價值的商業模式。

  為你的創意鍍金!

  無論是企業、個人或研究機構,想讓自己的創意發揮最大經濟效益,必備的行銷工具書!

  用腦賺錢的人,必備攻略!

  破解 從實驗室到市場,成功到位的關鍵!

  迎戰 外國大廠動輒威脅的侵權官司,從「被告」翻身為「原告」!

  專利變生意,腦筋變現金
  全球第一本完整智慧財產行銷專書問世

  如何擺脫智慧財產不是財產的困境?

  如何規劃智慧財產行銷策略做到全球獲利?

  如何打造一套完美的智慧財產行銷模式與平台?

  當你的智慧財產權遭受他人侵害,你要選擇勞心費財的訴訟纏鬥,還是運用更有力道的智財行銷戰略萃取更大價值?本書深入剖析智慧財產行銷之意義、架構與商業模式,為台灣企業帶來決勝全球市場的一線曙光!

  鴻海前法務長智財戰神周延鵬以自身25年經驗,援引國內外重大案例,搭配step by step圖解,建構出萃取智慧財產價值的商業模式。本書全面解析高科技大廠與產業之智財戰略佈局,從英特爾、三星、思科、LED照明、TFT-LCD、太陽能、記憶體等產業,到傳統的金門高粱酒、製鞋業,完整解讀專利行銷管理步驟與流程,比較分析全球各大專利行銷平台,讓讀者了解到除了販賣實質產品之外,還能賺取源源不絕的權利金和技術報酬金。



作者簡介

周延鵬

  一位金門土生土長的鄉下孩子,小學6年級家裡才有電,國中3年級才有自來水;但至今他在高科技智慧財產領域,幾乎無役不與、無所不玩,並曾任鴻海集團法務長18年,為台灣第一大企業打下堅強的智慧財產布局。

  輔仁大學法律學系法學組畢。創立並經營鴻海科技集團中央法務處,主要負責國際商業法律、跨國企業經營管理、投資併購及上市法律事務,並管理部份創業投資業務。

  現為世博科技顧問股份有限公司首席顧問、國立政治大學商學院智慧財產研究所兼任副教授、政治大學科技政策與法律研究中心研究員,並擔任財團法人工業技術研究院顧問、司法院智慧財產法院諮詢委員及經濟部智慧財產局諮詢委員,擅長領域為跨國企業法律事務、智慧財產行銷與商業模式、產業分析、智慧資源規劃等。

智慧財產 全球行銷獲利聖經
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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