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日本最創意!博報堂的新人培訓課

日本最創意!博報堂的新人培訓課
Product Code:
530054
Model:
9789861342856
Product by:
先覺
Status:
Available Now
Delivery:
Usually ships within 1 to 2 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
28 Points
RM 35.90
RM 28.36
21%

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Product Information

ISBN: 9789861342856

出版日期: 2016-10-01

作者: 高橋宣行

譯者: 邱香凝

裝訂: 平裝.單色印刷.144頁.

 

世界級日本廣告公司博報堂,
執行總監30年創意實戰精華!


60則箴言,每個人都該明白的創意思維,
帶你突破思考盲點,激發無盡靈感!

  頂尖創意人教你有效思考,引爆一步到位的創造力!

  博報堂是日本歷史最悠久,世界排名第六的廣告公司,在全球設立68個分公司,廣告客戶有Sony、可口可樂、豐田汽車、三得利、愛迪達等。為了培養獨樹一格的人才,博報堂自有一套培訓新人的方法。本書的60則箴言即是他們認為新人最該明白的關鍵思維,透過潛移默化,博報堂才能不斷培育出令人驚豔的創意人才。

  作者曾任博報堂執行總監,在日本廣告界有超過30年的實務經驗,在第一線廣告製作生涯中,他發現這些經驗和箴言歷久彌新,每句話都令人大呼「原來是這麼回事!」「我從來沒想過!」他相信,在渴望擁有與眾不同創意的時代,這60則箴言能夠讓所有行業的從業人員獲得啟發,為客戶和老闆提供超乎期待的解決方案。

  ◆不要從固有概念中找答案,要為對方量身訂做
  ◆若沒有同理心,就不會明白該怎麼寫企畫
  ◆即使看著相同的東西,創意愈高的人,愈有驚人發現
  ◆要增加詞彙量,才能具體表達腦中的模糊概念
 

 

作者簡介
高橋宣行



作者簡介



高橋宣行


  1968年進入博報堂服務。歷經廣告文案製作、執行總監、製作部主任等職務後升任企劃部部長,並兼任行銷部執行工作,2000年後擔任關係企業執行總監,曾總管十個分公司的製作團隊,包括如部門研修、政策、人事、品質管理等。目前為自由企畫師,為企業提供品牌形象設計、核心概念制訂,以及顧問工作,也擔任研習課程講師,活躍於各界。著有《差異化行銷發想法》《創意筆記本~思考力》《創意筆記本~工作力》等。



譯者簡介



邱香凝


  喜愛閱讀和書寫,用翻譯看世界。育有一狗,最喜歡的一句話是「認養取代購買」。現為專職譯者。
 

日本最創意!博報堂的新人培訓課
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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