Product Information
ISBN: 9789574953844
出版日期: 2017-08-11
作者： 外貿協會市研處
裝訂： 平裝.全彩印刷.196頁.23.
為協助廠商拓展，貿協自四月出版《臺商拓銷新南向市場成功故事大解密》及六月出版《新南向市場探索-從文化差異看市場行銷》後，再由新南向國家12個駐外辦事處，真對當地市場特性及適合我國拓銷產業，深入研析我競爭對手在當地行銷做法，特出版《新南向市場教戰守則》，目的就在協助就STP（區隔、目標、價格）+6P（產品、價格、通路、推廣、夥伴、定位）等面向，揭開當地市場秘密，協助我業者成功開發當地市場。
Shipping Information
| Zone | Order Total (RM) | Delivery Fee (RM) |
|---|---|---|
| West Malaysia | Flat Rate | 6.00 |
| Zone | Items/Weight | Delivery Fee (RM) |
|---|---|---|
| East Malaysia | First 1.00 kg | 10.00 |
| Extra 1.00 kg | 1.00 | |
| Singapore | First 1.00 kg | 25.00 |
| Extra 1.00 kg | 5.00 | |
| Australia, New Zealand | First 1.00 kg | 159.77 |
| Extra 0.50 kg | 52.65 | |
| Austria, Denmark, Finland, Ireland, Switzerland, Russia | First 1.00 kg | 157.78 |
| Extra 0.50 kg | 34.31 | |
| Brunei, Cambodia, Laos, Mongolia | First 1.00 kg | 175.10 |
| Extra 0.50 kg | 87.14 | |
| Belgium,France, Germany, Netherlands, Spain, U.K | First 1.00 kg | 150.94 |
| Extra 0.50 kg | 30.46 | |
| China | First 1.00 kg | 96.44 |
| Extra 0.50 kg | 25.35 | |
| Bangladesh, Brazil, Iraq, Pakistan, Qatar, S.Arabia, UAE, Sri Lanka | First 1.00 kg | 118.52 |
| Extra 0.50 kg | 24.96 | |
| South Africa | First 1.00 kg | 118.52 |
| Extra 0.50 kg | 24.96 | |
| Philippines | First 1.00 kg | 91.42 |
| Extra 0.50 kg | 15.29 | |
| Canada, United States, Mexico | First 1.00 kg | 162.58 |
| Extra 0.50 kg | 35.90 | |
| Hong Kong | First 1.00 kg | 80.63 |
| Extra 0.50 kg | 29.06 | |
| India | First 1.00 kg | 113.30 |
| Extra 0.50 kg | 22.28 | |
| Indonesia | First 1.00 kg | 107.35 |
| Extra 0.50 kg | 24.87 | |
| Japan | First 1.00 kg | 112.97 |
| Extra 0.50 kg | 35.03 | |
| Macau | First 1.00 kg | 92.93 |
| Extra 0.50 kg | 13.82 | |
| Singapore | First 1.00 kg | 74.75 |
| Extra 0.50 kg | 21.49 | |
| Taiwan | First 1.00 kg | 94.42 |
| Extra 0.50 kg | 34.76 | |
| Thailand | First 1.00 kg | 94.10 |
| Extra 0.50 kg | 28.25 | |
| Vietnam | First 1.00 kg | 98.94 |
| Extra 0.50 kg | 14.34 | |
| Sri Lanka | First 1.00 kg | 100.00 |
| Extra 0.50 kg | 50.00 |
