Youbeli Online Shopping Malaysia
Cart: 0 items 
Language
Contact Us: 1800 88 2354

把大象綁在火柴棒上:綁住大客戶的致勝絕招

把大象綁在火柴棒上:綁住大客戶的致勝絕招
Product Code:
209778
Model:
9868214319
Product by:
前景
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
27 Points
RM 34.40
RM 27.18
21%

Nofity me when ...
price drops.
Product Information

ISBN: 9868214319

出版日期: 2006-03-31

作者: Steven Dynasty

譯者: 戴安林

裝訂: 平裝.單色印刷.256頁.

 

  奇異公司執行長傑克.威爾許說︰「要成為世界上最被刮目相看、最成功的企業,就不能漠視對客戶的服務,並且要使每一個員工了解,企業的生存基礎就是服務客戶,設法綁住客戶。」一家公司與客戶之間的互動,極有可能為公司取得更多筆大訂單,但也可能讓公司從此失去大生意。因此,千萬不能漠視服務品質,只要與客戶建立更融洽的互動關係,即使你的公司只是一根小小的「火柴棒」,照樣能夠綁住像「大象」一樣的大客戶。 本書特色

  馬汀.拜爾在《直效行銷原理》中強調:「顧客導向是行銷的基石。企業的生存跟能不能創造、關心、留住顧客息息相關,不是在一次交易之後顧客的價值就結束了,還有長期的價值。」

  一個成功的企業,必須懂得和客戶進行良性互動,才能留住客戶。跟客戶溝通,無論以「跳舞」方式,還是以「歌唱」方式進行,主要的重點在於是否站在客戶的立場設想,只要懂得從客戶的角度滿足客戶的需求,就能夠透過慣性,有效地拴住大客戶。

  本書教導中小企業如何透過服務品質,贏得大公司的契約,並且建立良性的客戶關係,有效地綁住大客戶,內容涵蓋各種經營策略、指導方針與溝通技巧。透過本書,中小企業經營者可以輕鬆學得更多商戰策略與說服顧客的方法,長期取得大客戶的訂單。

作者簡介

Steven Dynasty

  美國知名大學行銷管理研究所畢業,熟悉成本會計、財務管理與市場行銷。曾擔任生物科技公司上海分公司主管六年,與全球五百大企業駐外高階經理人互動密切,兼具經營管理實務經驗和前瞻性國際視野。著有《把大象綁在火柴棒上》……等書。  

把大象綁在火柴棒上:綁住大客戶的致勝絕招
Payment Option

Credit Cards (Mastercard & Visa)
We currently accept Mastercard and Visa credit cards. Your credit card information is secured and safeguarded when shopping at Youbeli.com. All information are encrypted and sent through secured and protected channels. As we are employing Mobile88 (iPay88) as our payment gateway, Mobile88 will be stated in your credit card statement.



Financial Process Exchange (FPX)
We also accepts FPX payment method as it is an ideal payment solution for customers who does not have a credit card. All that is needed to make an online payment is an online banking account. Payment is directly linked and connected to the customer's specified online banking account, transactions are usually instant and fast. Supported banks includes:



Cash Bank-in / Online Fund Transfer / Cheque
You may bank-in cash or cheque into the selected bank account below:

Bank : PUBLIC BANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 3194858935

Bank : MAYBANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 514048612629

Once you have successfully bank-in the amount, email the bank in slip to support@youbeli.com with the stated Order No.

Paypal
PayPal lets you send payments quickly and securely online using a credit card or bank account.
Not valid for cash only items.

Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


Chat with Youbeli
TOP