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打造新人脈圈-公關on-line

打造新人脈圈-公關on-line
Product Code:
209747
Model:
986127572X
Product by:
沃爾文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
43 Points
RM 54.70
RM 43.21
21%

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Product Information

ISBN: 986127572X

出版日期: 2006-04-12

作者: 大衛.菲利普

譯者: 楊謹忠

裝訂: 平裝.單色印刷.368頁.

 

  網際網路的演進直接促使公關實務產生了革命性的改變,此種改變不僅影響公關專業溝通的方式,同時也改變了溝通本身的性質。

  《打造新人脈圈-公關on-line》這本書主要在陳述如何有智慧地並有效地使用網路這個強而有力的新興溝通媒介。這本書同時也提供一個理論分析與實際行動間的橋樑,並且書中詳盡介紹每一個層級網際網路使用者所需的資訊。

  大衛.菲力普並針對網路的發展所衍生的組織名聲管控及保護提供了一些明確的建議。此外,這本書涵蓋的主題相當廣泛,包括:整合性溝通、網路衝浪(網路搜尋)、轉換及監控你的網站、評估網際網路特質、創造資源、尋找伙伴 、連結內部與外部網路使用者 、使用電子郵件溝通、網路成員關係結盟、正確性及合法性等。

作者簡介

大衛.菲利普 David Phillips

  大衛.菲力普 為網際網路名聲服務公司的創辦人之一,該公司提供網際網路名聲管理的研究、控管及諮詢服務。大衛˙菲力普亦是聯合公關協會與公關諮詢網際網路委員會創辦人兼主席。這本書在線上公關觀點上具有其時效性及權威性。他在專業建構公關上提供清晰的觀點及未來的願景。在現代關係交織綿密的世界裡,任何從事公關的專業人士,都將視本書為必讀之物。

打造新人脈圈-公關on-line
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 


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