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戳破薄利多銷的謊言:脫離削價競爭、工時過長的最強行銷術!

戳破薄利多銷的謊言:脫離削價競爭、工時過長的最強行銷術!
Product Code:
461955
Model:
9789864750740
Product by:
台灣東販
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
Singapore - RM 20.00
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
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RM 39.10
RM 30.89
21%

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Product Information

ISBN: 9789864750740

出版日期: 2016-06-27

作者: 池田順一

譯者: 楊毓瑩

裝訂: 平裝.單色印刷.200頁.

 

  未來,零售業和服務業要追求的只有一個。那就是與客戶間的「牽絆」。所謂的牽絆,指的是客戶與企業及商品之間的「特別連結感」。再說得簡單一點,便是「情誼」。

  經濟高速成長、消費者大量消費的泡沫經濟時代已經過去了。在製造業衰退、服務業崛起的時代,如何服務客人「服務到心裡去」,讓「回購客」增加,才是讓業績成長的不二法門。不肯付出成本經營,一味靠削價競爭、壓榨員工衝業績的管理者,最後一定會吃到苦頭。而作者提倡的「良好關係建構法」實踐術,只要問自己兩個問題,就可以讓公司產生戲劇性的變化!

  一是向朋友和同事推薦這間公司的可能性有多少?
  二是向朋友和家人推薦來這家公司工作的可能性有多少?

  曾有陷入連連虧損的店家,在實行這套方法後,短短三個月內便轉虧為盈。脫離只能靠打折撐高來客量與銷售數字的惡性循環。拒絕不斷的削價競爭,打造客戶與員工的黏著度,才是在競爭激烈的紅海市場中突破重圍的不二法門。

本書特色

  每當星●克舉辦買一送一活動的時候,門口總是大排長龍。
  乍看之下客人很多,營業額想必也不錯。
  可是,人潮散去後,店家背後付出的「隱性成本」,恐怕遠遠大於獲利。
  不但員工會因為應付過多的客人而感到精疲力盡,甚至求去。
  客人也會養成「等你打折再買」的習慣,導致沒打折時,來客數愈趨減少。
  小心!這樣的店家,已經陷入了恐怖的「薄利多銷陷阱」裡了!

  想要擺脫同業惡性競爭,你一定要學會「良好關係建構法」。
  日本建構科學達人,告訴你如何「不用薄利也能多銷」!
 

 

作者簡介
池田順一



作者簡介



池田順一


  Total Engagement Group董事長。

  1964年出生於愛知縣。大學畢業後任職於電腦公司,1994年時出來獨立創業。2000年時,他將自己的創投企業賣給日本雅虎。後來,歷經幾次失敗,再度於2009年創業。此後便致力於研究企業與顧客之間的連結關係,並確立了零售業和服務業都適用的「良好關係建構法」。其經營的諮詢顧問事業,至今已協助超過30間公司客戶達成擴大利潤和降低離職率的目標。
 

戳破薄利多銷的謊言:脫離削價競爭、工時過長的最強行銷術!
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72
SingaporeFirst 1.00 kg20.00
SingaporeAdditional 1.00 kg5.00

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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